BİR YÖNETİM UYGULAMASININ TÜRKİYE BAĞLAMINDA YENİDEN İNŞASI: KURUMSAL YÖNETİM

Araştırmanın amacı Türkiye’deki kurumsal yönetim uygulamalarının inşa edilmesinde kullanılan söylemi ortaya koymaktır. Bu amaç doğrultusunda TÜSİAD’ın (Türk Sanayicileri ve İşadamları Derneği) ve TKYD’nin (Türkiye Kurumsal Yönetim Derneği) 2002 ile 2015 yılları arasındaki kurumsal yönetim ile ilgili söylemleri Aristo’nun Ethos, Pathos ve Logos retorik stratejilerine göre analiz edilmiştir. TÜSİAD ve TKYD’nin kurumsal yönetimin inşası noktasındaki söylemlerinin analizi sonucunda elde edilmiş olan bulgulara göre Pathos ve Logos gerekçelendirmelerinin göreceli olarak ağır bastığını görülmektedir. Ethos gerekçelendirmesi her ne kadar en düşük oranda çıkan gerekçelendirme olsa da bulgular dikkatli incelendiğinde Ethos gerekçelendirmesi ile Pathos gerekçelendirmesi oranlarının birbirine çok da uzak olmadığı görülmektedir.

Anahtar Kelimeler:

Kurumsal Yönetim, Söylem, Retorik, Yönetim Uygulamasının İnşası

CONSTRUCTION OF A MANAGERIAL PRACTICE IN TURKEY CONTEXT: CORPORATE GOVERNANCE

The aim of this study is to assert the discourse about construction of corporate governance practices in Turkey. In accordance with this purpose, TÜSİAD (Turkish Industry & Business Association) and TKYD’s (Corporate Governance Association of Turkey) discourses about corporate governance which are presentated between 2002-2015 are analized with Aristoteles’s rhetorical strategies: “Ethos, Pathos, Logos”. Examining the reconstruction of corporate governance in Turkey, we have found that Pathos and Logos justifications are relatively come to the forefront. Even if Ethos justifications have lesser degree then the others, when examining thoughtfully it is seen that Ethos justifications and Pathos justifications rates are not far from eachother.

Keywords:

Corporate Governance, Discourse, Rhetoric, Construction of Management Practices,

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