ÜRÜN ÖMRÜ ALGISININ SÜRDÜRÜLEBİLİR TÜKETİM BOYUTUNDAN BİR ANALİZİ
Doğayla ilgili olumsuz gelişmelerin günlük hayatta kendini hissettirmeye başlamasıyla birlikte, çevrenin korunması konusunda toplumda bazı kaygılar baş göstermiş ve bazı hassasiyetler oluşmaya başlamıştır. Çevresel hassasiyetler, tüketici boyutunda da kendini göstererek, hacmi ciddi boyutlara ulaşan “yeşil tüketiciler”in ortaya çıkmasını sağlamıştır. Gün geçtikçe büyüyen bu tüketici segmentinin varlığı karşısında işletmeler, tüketicilerdeki artan yeşil bilince yönelik mal ve hizmetler içeren pazarlama stratejileri geliştirmegereksinimi duymuştur. Bu çalışmayla, tüketime konu olan malların ömrünün tüketicilerce nasıl algılandığı araştırılmakta ve durum sürdürülebilir tüketim açısından değerlendirilmektedir.
Anahtar Kelimeler:
Ürün Ömrü, Sürdürülebilir Tüketim, Çevre Duyarlılığı
AN APPRAISAL OF PRODUCT LONGEVITY PERCEPTIONS IN TERMS OF SUSTAINABLE CONSUMPTION
New concerns have arisen and sensitivity began to emerge about protection of environment with the beginning of felt in daily life of nature related adverse events. The expansion of environmental sensitivities has resulted with a new type and remarkably huge volume of new consumer called as green consumers. With emerge of these new consumers segment, businesses had been forced to develop new marketing strategies that care the green consciousness. This study investigates the perception of consumers about life span of consumer goods in terms of sustainability of consumption.
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- Yayın Aralığı: Yılda 2 Sayı
- Başlangıç: 2022
- Yayıncı: Gümüşhane Üniversitesi