The purpose of this research was to determine the factors, which affect the motivation of individuals living in villages to frequent a Village Coffee Stall (VCS). Six villages in Antalya and 100 male participants were selected randomly. The questionnaire addressed demographics and motivational reasons for going to VCS. Descriptive statistics was used to analyse the data. The results revealed the recreational and social importance of the VCS. The majority of the participants were married, 31 years old or older, $640 monthly income or below, graduated from school, and run their own business. They go to VCS regularly weekdays and weekends, have a passive recreational life and prefer either going to VCS or staying at home. They go to VCS to meet with friends, to socialise, to relax, to eat/drink/play something, to watch sport events on TV, to avoid loneliness, to belong to a group, to be away from family for a while, and to talk about daily life and its problems. They do not go to VCS to find a new partner, to be recognised by others, to be away from the people around them or to gossip. These villagers go to VCS only for recreational reasons.