Nörogirişimcilik Nedir? Teorik Çerçeve, Kritik Değerlendirme ve Araştırma Programı

Girişimcilerin sağlayabileceği olası ekonomik kalkınma fırsatlarını belirlemek için girişimcilik araştırmalarına ilgi arttıkça, girişimcilik kavramı araştırmak için uygulanan nesnel araçlar sınırlarına ulaşıyor. Girişimcilik konusunda araştırma faaliyetlerinde bulunanlar, bir kişiyi neyin girişimci yaptığına ve belki de bir sonraki adımda bir girişimcinin nasıl belirlenip teşvik edilebileceğine dair cevaplanmamış sorulara yanıt bulabilmek için yeni teknikler ve metodolojiler keşfetmek için gayret ediyorlar. Bu soruları bilimsel olarak cevaplamak için çok sayıda araştırma yapılmasına rağmen, geleneksel teknikler istenen cevapları üretmekte yetersiz kalmıştır. Bu nedenle, girişimcilik alanında çalışmalar yapan araştırmacılar son zamanlarda, özellikle nöroekonomi, nöropazarlama ve nöropolitika gibi araştırma alanlarının yaygınlaşmasından sonra, nörobilimin bu alanda sağladığı teknikleri uygulamaya giderek daha fazla ilgi gösteriyorlar. Nörogirişimcilik araştırmalarının popülaritesi giderek artsa da, alan henüz teorik olarak yeteri kadar çalışılmış diyemeyiz. Bu makalede, nörogirişimciliğin teorik bir tanımı yapılarak gelecek araştırmalara giden yolda bilimsel bir çerçeve kazandırılmaya çalışılmıştır.

What Is Neuroentrepreneurship? The Theoretical Framework, Critical Evaluation, And Research Program

As interest in entrepreneurship research increases to identify possible economic development opportunities that entrepreneurs can provide, the objective tools applied to entrepreneurship research are reaching their limits. Researchers in entrepreneurship are striving to discover new techniques and methodologies to answer questions about what makes a person an entrepreneur, and perhaps how to identify and encourage an entrepreneur in the next step. Although a great deal of research has been done to scientifically answer these questions, traditional techniques have failed to produce the desired answers. For this reason, researchers working in the entrepreneurship field have recently been increasingly interested in applying the techniques provided by neuroscience, especially after the proliferation of research fields such as neuroeconomics, neuromarketing and neuropolitics. Although the population of neuro-entrepreneurship research is gradually increasing, we cannot say that the field has been studied enough theoretically yet. In this article, a theoretical definition of neuroentrepreneurship is made and a scientific framework is tried to be gained on the way to future research.

Keywords:

Neuroentrepreneurship, Management, Entrepreneurship Innovation, Neuroscience,

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