TÜRKİYE’DE OLGUNLUK DÖNEMİNDE OLAN İHRACATIN ARTMASI İÇİN FARKLILAŞTIRILMIŞ ULUSLARARASI STRATEJİLERE İHTİYAÇ VARDIR

The exports of Turkey to tlıe European Community USA and the Middle East Countries that are traditional in nature, have slowly increased during the last six years. The increasing trend of Turkish export activities has there tore seemed to be in a period of slowing down. This change in trend points out certain characteristics of the naturing stage in product life cycle of product lines at this stage differentiated products. markets and marketing methods are regained. This study tries to approach to the export behavior of Turkey in this concept and developers some suggestion on the subject.

Anahtar Kelimeler:

Farklılaştırılmış Uluslararası Stratejiler, Olgunluk Dönemi, Olgunluk Döneminde İhracat, Uluslararası Stratejiler

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