SAĞLIK SEKTÖRÜNDE KURUMSAL SOSYAL SORUMLULUK:SİSTEMATİK BİR DERLEME ÇALIŞMASI

Günümüzde işletmeler, çeşitli sosyal, çevresel ve ekonomik baskılarla bağlantılı olarak Kurumsal Sosyal Sorumluluk (KSS) projelerini destekleme sorumluluğunu taşımaktadırlar. İşletmelerin sağlık, sosyal ve çevre problemlerini analiz etme, paydaş taleplerini karşılama, diğer aktörler ile toplumsal problemlerin çözümüne katkıda bulunma yükümlülükleri bulunmaktadır. Son yıllarda tüm sektörlerde önemli bir rol oynayan KSS kavramı, sağlık sektöründe de yaygın bir kullanım alanı bulmuştur. Bu bağlamda, bu çalışmanın amacı, sağlık sektöründe KSS faaliyetlerini sistematik derleme yaklaşımıyla analiz etmektir. Bu amaçla, araştırma kapsamında 30 makale incelenmiştir. Araştırma sonucunda, KSS’ye ilişkin yürütülen çalışmaların en fazla kamu ve özel hastanelerde yapıldığı, daha sonra ise sırasıyla sağlık merkezleri, ilaç şirketleri, hane halkı ve öğrenciler üzerinde yürütüldüğü tespit edilmiştir. KSS’nin, başta hastalar olmak üzere dış paydaşlara yönelik faaliyetlere katılım, hastaneye olumlu finansal sonuç sağlama, çevreye olumlu imaj yaratma, yasalara saygı gösterme, işyerinde güvenli ve dostça çalışma ortamı oluşturma, çevreye duyarlılık ve güçlü pazarlık pozisyonu sağlama gibi avantajlarının olduğu bu çalışmada elde edilen sonuçlardandır. Bu çalışmadan edinilen sonuçların, belirsizliğin yüksek olduğu sağlık sektöründe, kuruluşların KSS faaliyetlerini rekabetçi bir avantaj olarak nasıl kullanılabileceği ile ilgili bilgiler sunması nedeniyle önem taşıdığı düşünülmektedir.

CORPORATE SOCIAL RESPONSIBILITY IN THE HEALTHSECTOR: A SYSTEMATIC REVIEW STUDY

Nowadays, businesses have a responsibility to support Corporate Social Responsibility (CSR) projects in connection with various social, environmental and economic pressures. There are obligations to analyze health, social and environmental problems, to meet stakeholder demands, and to contribute to social problems with other actors. The concept of corporate social responsibility, which has played an important role in all sectors in recent years, has also become widespread in the health sector. In this context, the aim of this study is to analyze CSR activities in health sector with Systematic Review approach. For this purpose, 30 articles were examined within the scope of the research. As a result of the study, it has been determined that the works carried out on CSR are conducted mostly in public and private hospitals, and then on health centers, pharmaceutical companies, households and students respectively. As a result of this research, CSR has advantages such as participation in activities aimed at external stakeholders, providing positive financial results to the hospital, creating a positive image for the environment, safe working environment, respecting the law, friendly working environment in the workplace, sensitivity to environment and strong bargaining position etc. The results obtained from this study can be stated as important in terms of providing information about how organizations can use CSR activities as a competitive advantage in health sector where uncertainty is high.

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