A SWOT Analysis on the University Entrance Examination in Turkey: A Case Study

Strategic planning focusing on the university entrance examination is mainly built onanalyzing the characteristics of the secondary education period and on pointing the changes in thisperiod. Strengths, weaknesses, opportunities and threats (SWOT) analysis is a commonly employedmethod for analyzing those changes and for reaching systematic decisions. This paper, as an attemptto depict changes in the secondary education period in Turkey and thus to attain reasonable decisions,describes a study of the SWOT analysis set in the context of university entrance examination inTurkey. The study is based on the remarks of the graduate students in a class discussion. At the end ofthe analysis, 16 strengths, 24 weaknesses, 18 opportunities, and 15 threats are generated. The mostimportant 7 opportunities not to be missed and the most alarming 7 threats not to be neglected areselected to build two strategies and related missions. At the end of the study, the suggestions for anew university entrance examination in Turkey are presented.
Anahtar Kelimeler:

-