TEDARIK ZINCIRI YÖNETIMINDE OKYANUS KONTEYNER TAŞIYICI SEÇIMI: BULANIK ANALITIK HIYERARJI PROSESI YAKLAŞIMI

Çalışma, Türkiye pazarındaki büyük göndericiler arasındaki farklılıkları ve benzerlikleri belirlemek için okyanus konteyner taşıyıcı seçim kriterlerini incelemiştir. Uygulama tekstil, beyaz eşya ve kimya sektörleri olmak üzere yüksek taşıma hacmine sahip üç farklı gönderici grup arasında yapılmıştır. Türkiye'de ilk kez yüksek kapasiteye sahip üç gönderici grubu ile çalışılmış bu gruplar arasındaki bakış açısı farklılıkları irdelenmiştir. Aynı zamanda bilgilimiz kadarıyla bu çalışma üç farklı yüksek kapasiteli gönderici grup arasındaki farklılıkları analiz etmek için bulanık Analitik Hiyerarşi Prosesi (AHP) yöntemini kullanan ilk çalışmadır. Bu yönüyle çalışma literatüre katkı sağlamayı amaçlamaktadır. Yapılan bulanık AHP uygulaması sonucunda önem ağırlıkları farklılık göstersede her üç sektör için en önemli ana kriter güvenirlilik olarak bulunmuştur.

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