TELEVİZYON MÜZİK PROGRAMLARININ ERGENLERİN TÜKETİM DAVRANIŞLARINA ETKİSİ
Bu tarama çalışmasında, televizyon müzik programlarının Türkiye’deki ergenlerin tüketim
Anahtar Kelimeler:
Ergenler, Televizyon müzik programı, Müziksel tüketim, Genel tüketim
The Impact of Television Music Programs on the Consumption Behavior of Adolescents
In this survey has been researched the impact of television music programs on the consumptionbehaviors of adolescents in Turkey. Three fundamental points have been concentrated on in the article; these areconsumption of TV music programs, impact of these programs on musical and non-musical/generalconsumption. The research samples consist of 110 adolescents between 13 and 16 selected by random samplingin Bolu province of Turkey. Survey data has been collected through a questionnaire composed of open andclosed ended questions. According to the descriptive statistics of the data, the majority of the adolescents prefermusic channels/televisions broadcasting popular music genres and clips. Roughly the half of the adolescents isinfluenced by TV music programs in terms of their musical consumptions. Music programs affect mostly thebehaviors of adolescents such as ‘buying media for listening music’, ‘downloading audio tracks from internet’and ‘buying CD/VCD/cassettes’. Furthermore, one third of adolescents are influenced by TV music programs interms of their general consumptions. Music programs affect mostly the behaviors of adolescents within thiscontext such as ‘hair styling’, ‘buying magazines’, ‘buying cloths’, ‘buying newspapers’, ‘buying productsbearing images of singers/musicians’, and ‘buying accessories/jewels’. There have been significant differencesamong some consumption behaviors in terms of ‘gender’, ‘location of residence’ and ‘employments status ofboth parents’, while no significant differences in terms of ‘monthly income’ could be detected.
___
- Abt, D. (2000), "Müzik klipleri: görsel boyutun etkisi", in J. Lull, (Ed.), Popüler müzik ve iletişim, (Çeviri: T. İblağ), Çiviyazıları, İstanbul, pp. 125-143.
- Arnold, M. J. & Reynolds, K. E. (2003), "Hedonic shopping motivations", Journal of Retailing, 79 (2), pp. 77–95.
- Behne, K.-E. (1997), "Musikpräferenzen und Musikgeschmack", in H. Bruhn, R. Oerter, H. Rösing, (Ed.), Musikpsychologie. Ein Handbuch, 3. Baskı, Rowohlt, Hamburg, pp. 339-353.
- Berrakçay, O. (12 Aralık 2006), "Müzik yarışmaları ve medya", Mavi Nota Günlük e-Müzik Gazetesi, http://www.mavi-nota.com/index.php?link=yazi&no=943, (Erişim: 8 Ağustos 2011).
- Englis, B. G., Solomon, M. R., & Olofsson, A. (1993), "Consumption imagery in music television: A bi-cultural perspective", Journal of Advertising, 22 (4), pp. 21-33.
- Erdem, C. (2011), "Ergenin müzik ile iletişimi", Türk Pediatri Arşivi Dergisi, 46 (Special issue), ss. 19- 21.
- Ericsson, C. (2002), Från guidad visning till shopping och förströdd tillägnelse. Moderniserade villkor för ungdomars musikaliska lärande, (Studies in Music and music education, nr 4), Yayımlanmamış Doktora Tezi, Malmö Academy of Music.
- Erkmen, T. & Yüksel, C. A. (2008), "Tüketicilerin alışveriş davranış biçimleri ile demografik ve sosyo kültürel özelliklerinin incelenmesine yönelik bir araştırma", Ege Akademik Bakış, 2 (8), ss. 683-727.
- Feierabend, S. (1996), Fernsehen - wie Schüler es sehen. Dokumentation Heft 4, Medienpädagogischer Forschungsverbund Südwest, Baden-Baden.
- Feierabend, S. & Klinger, W. (2001), Jugend, Information, (Multi-)Media, Medienpädagogischer Forschungsverbund Südwest, Baden-Baden.
- Günindi-Ersöz, A. (2002), "Popüler kültür ürünlerinden müzik videolarının gençler üzerindeki olumsuz etkileri", Aile ve Toplum Dergisi, 2 (5), ss. 55-62.
- Hering, F. (2005), Einfluss der Medien auf das Konsumverhalten von Kindern und Jugendlichen, Grin Verlag, München.
- Kalay, A. (2008), Müziğin görselliği, Kalkedon, İstanbul.
- Kalyoncu, N. (Temmuz 2011), "Ergenlerin televizyon müzik programı tercihleri üzerine bir araştırma", Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi, 1 (2), ss. 43–57, http://www.iletisimarastirmalari.com/images/ Belgeler/4.pdf, (Erişim: 23 Eylül 2011).
- Kuyucu, M. (2005), Pop infilakı, Kar Yayınları, İstanbul.
- Kükrer, Ö. (Ocak 2011), "Üniversite öğrencilerinde hedonik tüketimin cinsiyete göre farklılaşması", Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi, 1 (1), ss. 78-87, http://www.iletisimarastirmalari.com/images/Belgeler/makale6.pdf, (Erişim: 23 Ağustos 2011).
- Levy, S. (1983), "Ad nauseum: How MTV sells out rock & roll", Rolling Stone, 8 (December), pp. 30- 37 & ss. 74-79.
- Lull, J. (2000), Popüler müzik ve iletişim, (Çeviri: T. İblağ), Çiviyazıları, İstanbul.
- Martin, B. A. S. & McCracken, C. A. (2001), "Music marketing: music consumption imagery in the UK and New Zealand", Journal of Consumer Marketing, 18 (5), pp. 426–436.
- McGrath, T. (1996), MTV: The making of a revolution, Running Press, Philadelphia.
- Medienpädagogischer Forschungsverbund Südwest [MPFS]. (2008), Jim-Studie 2008. Jugend, Information, (Multi-)Media, Stuttgart, http://www.mpfs.de/fileadmin/JIM-pdf08/JIM-Studie_2008.pdf, (Erişim: 19 Mayıs 2011).
- MPFS. (2009), Kim-Studie 2008. Kinder+Medien, Computer+Internet, Stuttgart, http://www.mpfs.de/fileadmin/KIM-pdf08/KIM2008.pdf, (Erişim: 19 Mayıs 2011).
- Münch, T. (1997), "Konsumverhalten in der Musik", in H. Bruhn, R. Oerter, H. Rösing, (Ed.), Musikpsychologie. Ein Handbuch, 3. Baskı, Rowohlt, Hamburg, pp. 243-250.
- Schmidt, H.-C. (1997). "Musik und Medien - Fernsehen", in H. Bruhn, R. Oerter, H. Rösing, (Ed.), Musikpsychologie. Ein Handbuch, 3. Baskı, Rowohlt, Hamburg, pp. 195-203.
- Sherman, B. L. & Dominick, J. (1986), "Violence and sex in music videos: TV and rock’n’roll", Journal of Communication, 36, pp. 79-93.
- Sözeri, C., Güney, Z. (2011), Türkiye’de medyanın ekonomi politiği: sektör analizi, TESEV Yayınları, İstanbul.
- Sun, S.-W. & Lull, J. (1986), "The adolescent audience for music videos and why they watch", Journal of Communication, 36, pp. 115–125.
- Winter, R., Kagelmann, H. J. (1997). "Musik und Medien - Videoclip", in H. Bruhn, R. Oerter, H. Rösing, (Ed.), Musikpsychologie. Ein Handbuch, 3. Baskı, Rowohlt, Hamburg, pp. 208-220.
- ISSN: 2146-3212
- Başlangıç: 2011
- Yayıncı: Karadeniz Teknik Üniversitesi