Zehra KESKİN, Faruk GÜVEN

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YIKICI KRİZ DÖNEMLERİNDE TÜKETİCİ DAVRANIŞI

Rusya-Ukrayna savaşı ve Covid-19 salgını gibi güncel ve beklenmedik krizler; yaşam maliyeti, fiyatlar ve tüketici davranışları üzerinde etkili olmuştur. Dünya, dinamik olarak değişen bir sistemi deneyimlemekte ve tüketici davranışı bu değişikliklere yanıt vermektedir. Bu büyük sorunlar ve ardından sınırların kapatılması ve diğer ticaret kısıtlamaları gibi önlemler, uluslararası ticareti azaltmış ve hükümetlerin korumacılığı bir seçenek, alternatif küreselleşme olarak görmelerine neden olmuştur. Ayrıca kriz nedeniyle enflasyonun artması tedarik zincirinde aksamalara neden olmaktadır. Kriz temelli tüketici davranışları ve yeni alışkanlıklar ortaya çıkmıştır. Salgın nedeniyle zorunlu izolasyon ve hijyen koşulları, tedarik zincirindeki zorluklar ve Rusya-Ukrayna savaşı nedeniyle fiyatların artması tüketicileri Kendin Yap (DIY) davranışlarına yöneltmiştir. Ayrıca daha düşük fiyat ve benzersizlik sunduğu için alıcılar alışkanlıklarını değiştirip ikinci el tüketime yönelmiştir. Son olarak, artan enflasyon ve fiyatlar ile arz ve talep dengesinin bozulması, tüketimin azalmasına neden olmuştur.
Anahtar Kelimeler:

Covid-19, Kendin Yap, Salgın, Tüketici Davranışları

CONSUMER BEHAVIOR IN SEVERE TURBULENCE ERA

Recent and unexpected crises such as the Russia-Ukraine war and the Covid-19 pandemic have had an impact on the cost of living, prices, consumption, and consumer behavior. World experiences a dynamic changing world system and consumer behavior responds to these changes. These major issues and then the precautions such as the closure of borders and other trade restrictions reduced the international trade and caused governments to see protectionism as a choice, alternative globalization. Furthermore, the increase in inflation because of the crisis causes a disruption in the supply chain. Crisis-based consumer behaviors have been emerged and new habits emerged. Compulsory isolation and hygiene circumstances due to the pandemic, supply chain challenges and increase in prices because of the Russia-Ukraine war led consumers to involve in Do-It-Yourself (DIY) behaviors. Additionally, because it offers lower pricing and uniqueness, buyers are changing their habits and turning to second-hand consumption. Finally, rising inflation and prices, as well as the breakdown of the supply and demand equilibrium, have resulted in decreased consumption.
Keywords:

Covid-19, Do-It-Yourself (DIY), Pandemic, Consumer Behavior,

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Kamu Ekonomisi ve Kamu Mali Yönetimi Dergisi-Cover
  • Başlangıç: 2021
  • Yayıncı: Akademik Çalışmalar Derneği
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