There is a problem situation between discourse and practice in many of the existing studies on sustainability. That brings out sustainability is an unrealistic ideal, and it is connected to the conspicuousness and statue. In the literature, the perception and behavior of summer house vacationists on environmental sustainability have not been found in any studies. Therefore, the opinions of the summer house vacationists associated with environmental sustainability and environmentally sustainable behavior were investigated in this study. Moreover, the aim of this research is to uncover the opinions of the summer house vacationists about the sustainability of the environment to determine how the views reflect the behavior. In this context, quantitative research method was applied to sample group consisting of 140 summer house vacationists. In this study, the sample group was selected from different parts of Turkey with purposeful sampling technique. The data was analyzed with independent sample t-test and one-way analysis of variance (ANOVA). The results of the analysis showed that summer house vacationists vary depending on their demographic characteristics in four-dimensions. The data obtained by the research revealed sustainability behavior of consumers which is important for the tourism sector.

There is a problem situation between discourse and practice in many of the existing studies on sustainability. That brings out sustainability is an unrealistic ideal, and it is connected to the conspicuousness and statue. In the literature, the perception and behavior of summer house vacationists on environmental sustainability have not been found in any studies. Therefore, the opinions of the summer house vacationists associated with environmental sustainability and environmentally sustainable behavior were investigated in this study. Moreover, the aim of this research is to uncover the opinions of the summer house vacationists about the sustainability of the environment to determine how the views reflect the behavior. In this context, quantitative research method was applied to sample group consisting of 140 summer house vacationists. In this study, the sample group was selected from different parts of Turkey with purposeful sampling technique. The data was analyzed with independent sample t-test and one-way analysis of variance (ANOVA). The results of the analysis showed that summer house vacationists vary depending on their demographic characteristics in four-dimensions. The data obtained by the research revealed sustainability behavior of consumers which is important for the tourism sector.