Akıllı destinasyon: Turizm, inovasyon, girişimcilik ve çözüm bekleyen konular

Turizm, esasen “deneyim” üreten bir sektördür. Turizm, pazar ve çevresinde meydana gelen gelişmelerden doğrudan etkilenir. Son yıllarda turizmde inovasyon ve yeni girişimcilik alanları teknoloji yoğun olanlara kaymaktadır. Bu çalışmanın ana amacı, teknolojinin turizm destinasyonlarında inovasyon ve girişimcilik üzerine etkisini örnekler yoluyla ortaya koymaktır. Çalışma akıllı teknolojilerin, turizm sektörünün çeşitli alt bileşenlerini uzun bir zamandır etkilediğine dikkat çekmektedir. Destinasyonlar, kentsel altyapıda kullanılan teknoloji ve uygulamalar sonucunda birer “akıllı destinasyon”a dönüşmektedir. Verimliliği ve deneyim kalitesini artıran akıllı destinasyon uygulamalarının kullanımının günden güne yaygınlaşacağı anlaşılmaktadır. Örnek olaylar ve başarılı dünya örneklerinin incelenmesi, mevcut araştırmada, turizmde yaşanan teknolojik dönüşümde karşılaşılması olası zorlukların çalışılmasında ana yöntemler olmuştur. Çalışma sonuçlarının, destinasyonlarda yerel halkın hayatını kolaylaştırmaya da gerekli özeni gösterecek şekilde, turizmde verimlilik ve deneyim kalitesi artışına katkı vermesi beklenmektedir

Anahtar Kelimeler:

akıllı destinasyon, turizm, inovasyon, girişimcilik, çözüm bekleyen konular

Smart destination: Tourism, innovation, entrepreneurship, challenges

Tourism is a sector that fundamentally produces “experience”. Tourism is affected by advancement in the market and its environment. In recent years, innovation and new entrepreneurship in tourism are shifting to technology-intensive ones. The main aim of this study is to show the impact of technology on the areas of innovation and entrepreneurship in tourism destinations through examples. The study has shown that smart technologies have affected various tourism subcomponents for a long time. The destination has turned into “smart destination”, as a result of using technology and applications in city infrastructure. Smart destination applications are expected to extend in usage due to their increasing effect on productivity and experience quality. Investigating case studies and successful world examples have been the main method followed in the current research for examining challenges in technological transformation in tourism destinations. The results of the study are expected to support an increase in tourism productivity and experience quality by also paying sufficient attention to facilitating the daily life of local people.

Keywords:

smart destination, tourism, innovation, entrepreneurship, challenges,

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