THE IMPORTANCE OF EFFICIENCY OF THE SUPPLY PROCESS FOR RETAIL COMPANIES: CASE STUDY
THE IMPORTANCE OF EFFICIENCY OF THE SUPPLY PROCESS FOR RETAIL COMPANIES: CASE STUDY
Purpose- On a retail market dominated by the emergence of large international store chains, there is an increasing emphasis on streamlining processes within companies that have 100% Romanian capital. In this context, the main purpose of the research is to determine the importance of streamlining the supply process of the company that is the subject of the case study. In order to achieve the goal, the research tries to answer the following question: Does the efficiency of the supply process lead to an additional stability for retail companies? The importance of the research is given by the fact that the retail sector is the main component of GDP in Romania, in 2020 it has or gross growth of 2.2% compared to 2019. Methodology- The research is represented by an analysis of the entire activity of a retail company in Romania, using the SWOT analysis model and empirical research. Findings- Following the SWOT analysis and the empirical research, it was certified that a correct diagnosis but also the systematic improvement of the supply process inevitably leads to a favorable dynamic for the company that is the object of the case study. Conclusion- based on the findings of the analysis, it can be concluded that changes in organizations are important and according to Kotter's model for a change to last it must become part of the organizational structure and be expressed in daily activities
Keywords:
Logistic, performance, retail market, profit supply process,
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- Yayın Aralığı: Yılda 4 Sayı
- Başlangıç: 2014
- Yayıncı: PressAcademia
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THE IMPORTANCE OF EFFICIENCY OF THE SUPPLY PROCESS FOR RETAIL COMPANIES: CASE STUDY