THE EFFECT OF SUPPLY CHAIN COLLABORATION ON SUPPLY CHAIN PERFORMANCE

THE EFFECT OF SUPPLY CHAIN COLLABORATION ON SUPPLY CHAIN PERFORMANCE

Purpose- The purpose of this study is to to analyze the relationship between Supply Chain Collaboration (SCC) and Supply Chain Performance (SCP). Methodology- A conceptual model with theoretical basis is developed as a causal model that can be operationalized using Statistical Package for the Social Science (SPSS). Positive relationships between SCC and SCP is hypothesized and tested with regression analyses. Findings-  SCC has significant and positive relation with SCP, which means SCC may help to increase organization’s SCP related with ultimate customer.Conclusion- The appetite for meeting and exceeding customers’ demands, achieving high customer satisfaction drives organizations from competition to collaboration. SCC is becoming more important than ever to achieve better performance in supply chain between partners. According to study results, SCC has positive effect on SCP. Organizations may increase the SCP by having SCC between supply chain partners. 

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