AN ANALYSIS ON RELATIONSHIP BETWEEN EXPECTED EMPLOYER BRAND ATTRACTIVENESS, ORGANIZATIONAL IDENTIFICATION AND INTENTION TO APPLY

Employer brand is a vital concept for handling scarcity in the labor market with creating the best place to work perception. To overcome war for talent, comprehension of the expectation of the workforce from the employers has facilitated the attraction and retention of the employees. Survey is conducted to 300 employees from 12 banks in Turkey. The data gathered from the survey are analyzed through the SPSS statistical packaged software. Analyses results stated that application value is the predictor of the organizational identification while application value and development value and socialization is crucial for the intention to apply. On the other hand, economic value provided by the organizations does not affect organizational identification and intention to apply.

Keywords:

Employer brand, Employer brand attractiveness, Employer brand expectation Intention to apply, Organizational identification,

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