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• Journal of Business, Economics & Finance (2014), Vol.3 (3) Vatansever & Akgul, 2014 Appendix 1: Evaluation Criterias Main Criterias Sub Criterias Information Quality: The quality of the information that the system produces and delivers Coherence (Refers to the degree to which the environmental landscape hangs together, easy to understand & clear) Complexity (Richness of the elements in a setting) Legibility (Distinctiveness, by possessing a memorable component, a landmark, a scene facilitates finding one's way) Mystery (Enhances one's desire to explore a space by conveying the feeling that much more can be found if one keeps on going) Relevance (Relevant depth and scope, and completeness of the information) Usefulness (Website has lots of benefits for users) Specialization (Adjusted Related information) System Quality: System performance in delivering information, also has been recognized as a critical achievement factor influencing technology use and user satisfaction Website navigation (Website's capability to provide alternative interaction and navigating techniques) Personalization (Making personal files for customers) Currency (The state of being in common or general use) Security (Quality or state of being secure) Classification of needs (Basic , performance or excitement needs) Technical efficiency (Do the right things) Web design (Architecture of the website) Service Quality: The overall support delivered by internet retailers & become more critical in ebusiness since online customers transact with unseen retailers Reliability (Ability to perform the promised service dependably and accurately) Responsiveness (To be able to response to customer needs) Trust (Customer should have confidence to the website) Customer expectations and Satisfaction (What customers really want) Vendor Specific Quality: The awareness of Internet vendors and their reputation and price Competitiveness Awareness (Existence of a critical mass who knows and experiences the website) Reputation (Overall quality as seen or judged by online consumers) Price saving (Lower the cost of online purchasing) Comparative Performance (Pay attention to performance of competitors)