PERSPECTIVES OF THE MANAGERS IN THE TELECOMMUNICATION SECTOR ON CUSTOMER LOYALTY
Companies look for ways to increase customer loyalty through various strategic studies and CRM applications. İn companies' growth, loyalty programs play a key role in achieving their goals and increasing their profitability. For this reason, it is considered that the evaluation of customer loyalty, which is a part of client relations, is important in the research.The aim
of this research was to identify the customer loyalty and describe the
strategies and tools of the companies while creating customer loyalty in
Turkish GSM İndustry. In Telecommunication İndustry, it is important to
identify the factors that are effective in creating customer loyalty and
understand the strategies applied by companies while creating loyalty. In the
study, the results of the interviews with the primary directors were obtained.
The results reveal that customer protection is crucial for companies seeking to
acquire customers and establish good relationships with customers, targeting
competitive advantage and sustainable profitability.
Keywords:
Telecommunication Sector, Customer Loyalty, Managerial View Customer Relationship Management, Strategic Management.,
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- ISSN: 2149-6544
- Başlangıç: 2016
- Yayıncı: Rating Academy
Sayıdaki Diğer Makaleler
TÜBİTAK-4004 DOĞA EĞİTİMİNE KATILAN ÖĞRETMENLERİN DOĞA EĞİTİMİNE İLİŞKİN GÖRÜŞLERİ