Mustafa Seçkin ŞALVARLI, Doğu KAYIŞKAN

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PAZARLAMA ALANINDA YAPAY ZEKANIN GELİŞEN ROLÜNE GENEL BİR BAKIŞ

Son yıllarda ortaya konmuş olan nesnelerin interneti, büyük veri analitiği, blok zinciri ve yapay zekâ gibi teknolojiler, işletmelerin çalışma biçimlerini değiştirmiştir. Tüm teknolojiler arasında yapay zeka muazzam bir pazarlama dönüşümü potansiyeline sahiptir. Dünya çapındaki uygulayıcılar, pazarlama işlevleri için en uygun yapay zeka çözümlerini bulmaya çalışımaktadırlar. Yapay zekâ pazarlaması, hedef tüketicilerin verilerinin toplamasını, analizini, yorumlanmasını ve bu bilgilere dayanarak, pazarlama stratejilerini etkileyebilecek ekonomideki eğilimleri göz önünde bulundurarak kararlar vermelerine yardımcı olan yapay zekâ ile bağlantılı teknolojileri kullanır. Bu makalede yapay zekâ ve pazarlama arasındaki süreç ve ilişkilere genel bir bakış sunulmaya çalışılmıştır.
Anahtar Kelimeler:

Yapay Zeka, Teknoloji, Pazarlama

An Overview of the Emerging Role of Artificial Intelligence in Marketing

Technologies such as the internet of things, big data analytics, blockchain and artificial intelligence have changed the way businesses work. Among all technologies, AI has enormous marketing transformation potential. Practitioners around the world are trying to find the most suitable AI solutions for their marketing functions. AI marketing uses AI-related technologies that help target consumers collect, analyze, and further interpret data and make programmed decisions considering trends in the economy that may influence their marketing strategy. This article attempts to provide an overview of the processes and relationships between AI and marketing.
Keywords:

Artificial Intellegence, Technology, Marketing,

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İzmir Yönetim Dergisi-Cover
  • Yayın Aralığı: Yılda 2 Sayı
  • Başlangıç: 2020
  • Yayıncı: Dokuz Eylül Üniversitesi
Arşiv
Sayıdaki Diğer Makaleler

PAZARLAMA ALANINDA YAPAY ZEKANIN GELİŞEN ROLÜNE GENEL BİR BAKIŞ

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