ÖĞRENCİ MEMNUNİYETİ KRİTERLERİ ARASINDAKİ İLİŞKİNİN İNCELENMESİ: DEMATEL VE KANONİK KORELASYON ANALİZİ TEMELLİ BİR HİBRİT MODEL

Bu çalışma, çok kriterli karar verme (MCDM) tekniği ve çok değişkenli istatistiksel teknik ile özgün bir yaklaşım sunan hibrit bir model aracılığıyla, öğrenci memnuniyeti kriterleri arasındaki ilişkiyi araştırmayı amaçlamaktadır. Veri seti, 192 üniversite ve 39.386 öğrenciden oluşan Türkiye Üniversite Memnuniyet Anketi (TÜMA) 2020’den alınmıştır. TÜMA’nın altı faktörü vardır: "yerleşke ve yaşamının doyuruculuğu", “akademik destek ve ilgi”, “öğrenme imkan ve kaynaklarının zenginliği”, “kişisel gelişim ve kariyer desteği”, “öğrenim deneyiminin tatminkârlığı” ve “kurumun yönetim ve işleyişinden memnuniyet”. DEMATEL, neden sonuç ilişkisini anlamak ve bu faktörleri bağımlı ve bağımsız kümeler olarak iki kategoriye ayırmak için uygulanmıştır. Bu gruplar arasındaki ilişkiyi daha derinlemesine incelemek için Kanonik Korelasyon Analizi (KKA) gerçekleştirilmiştir. KKA sonuçları, kanonik ağırlıklar, kanonik yükler, kanonik çapraz yükler, açıklanan varyans oranı ve gereksizlik indeksi ile yorumlanmıştır. Bu çalışmanın bulguları, kuruma yönelik genel memnuniyetin artırılması için akademik destek ve ilginin yanı sıra kişisel gelişim ve kariyer desteğinin çok dikkatli bir şekilde araştırılması gerektiğini göstermektedir.

Anahtar Kelimeler:

Öğrenci Memnuniyeti, Türkiye Üniversite Memnuniyet Araştırması, DEMATEL, Kanonik Korelasyon Analizi

INVESTIGATING THE RELATIONSHIP BETWEEN STUDENT SATISFACTION CRITERIA: A HYBRID MODEL BASED ON DEMATEL AND CANONICAL CORRELATION ANALYSIS

This study aims to investigate the relationship between students’ satisfaction criteria with a hybrid model, conducting both DEMATEL and Canonical Correlation Analysis. The dataset is obtained from Turkey University Satisfaction Survey (TUSS) 2020, consisting of a total of 192 universities and 39,386 students. TUSS has six factors, namely, "campus and the fulfilment of campus life”, “academic support and interest”, “richness of learning opportunities and resources”, “personal development and career support”, “satisfaction with the learning experience”, and “satisfaction with the institution’s management and operation”. DEMATEL is conducted to understand the cause and effect relationship and group these factors into two categories as dependent and independent sets. To investigate the relationship between these sets more deeply, Canonical Correlation Analysis is (CCA) carried out. The results of CCA are interpreted through canonical weights, canonical loadings, canonical cross-loadings, the proportion of explained variance, and redundancy index. The findings of the study suggest that to increase the overall satisfaction towards the institution, academic support and interest, as well as personal development and career support, should be delved into very carefully.

Keywords:

Student Satisfaction, Turkey University Satisfaction Survey, DEMATEL, Canonical Correlation Analysis,

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