Svetlana Y. GATAULLİNA, Alexander B. KOSOLAPOV, Natalia Y. SHİSHKAREVA

70103

Development of Marketing Tools in Tourism as a Factor for Cooperation Enhancing Between the Primorye Territory and the Republic of Korea

Development of Marketing Tools in Tourism as a Factor for Cooperation Enhancing Between the Primorye Territory and the Republic of Korea

Tourism is a dynamically developing sector of the world economy which provides strong support to the foreign economic cooperation extension between different countries. Tourism development in the Primorye Territory is one of the strategic priorities of the regional policy It is considered as a factor for accelerating the region integration into the Asian-Pacific economic cooperation. One of the most dynamically developing tourism functions in the Primorye Territory is the cooperation with the Republic of Korea. The analysis of the tourist traffic between the Russian Federation and the Republic of Korea as well as factors effecting on the tourist’s exchanges showed the necessity to improve marketing tools in the international tourism. The need to improve the tourism state regulations has been justified. Arranging of the regional tourism marketing as one of the significant factors determining the tourism activity effectiveness has been recommended.
Keywords:

foreign economic cooperation, marketing tourism, Primorye Territory, Republic of Korea,

PDF
International Review of Management and Marketing-Cover
  • Başlangıç: 2011
  • Yayıncı: İlhan ÖZTÜRK
Arşiv
Sayıdaki Diğer Makaleler

Can Price Sway Children Preference? Preliminary Experiment among Malay Children

Zainurin Bin Dahari, Husam A. Kokash, Fadilah Sulaiman

Level of Focus of Organizations Operating in Slovakia on Flexible Organizational Structure

Katarina STACHOVA, Zdenko STACHO

The Effect of Human Resource Management Practices on Employees’ Work Engagement and the Mediating and Moderating Role of Positive Psychological Capital

Meryem Aybas, Ahmet Cevat Acar

Flood Risk Mitigation: Pressing Issues and Challenges

Ahmad Shukri YAZİD, Tengku Faris Fakhri Tengku ADNAN, Adbullah Aziz ABDULLAH, Wan Norhayate Wan DAUD, Fauzilah SALLEH, Mohd Rasid HUSİN

Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia)

Gita Sugiyarti, - Hendar

The Work Performance Analysis of Sea Fishing in Kolaka Regency

Rusdiaman Rauf, Amiruddin Tawe, Muhammad Rakib

Age and Gender Motivating Differences of Slovak Workers

Dagmar Weberova, Miloš Hitka, Lenka Lizbetinova

Loyalty or Inertia? Customer Perspective on Traditional Micro-retailing of Fisheries Commodities in Small Islands Coastal Area

Meyske A. RAHANTOKNAM, Wellem A. TENİWUT, Anna M. NGABALİN

Innovative Forms of Remote Service in Russian Banks: Mobile Banking

Alexey V. BATAEV

Event: Strategies of Tourism Development in Primorsky Krai (Russia)

Natalya Stepanovna MARTYSHENKO, Angelina Georgievna KİM