Ferika ÖZER SARI

IN-DEPTH ANALYSIS OF MARINAS

Tourism is a major subsector of services and it’s got diversified branches. Among those branches, marine tourism which is the most common one, reserves an important place in Turkey’s future by making contributions to national economy. In this regard, yachting and marina management are two significant subject areas which deserve closer interest. Like other tourism enterprises, marinas should cope with an increasing variety of services and competition environment. For marina managements to make right orientations and future positioning, it’s theoretically and practically useful to make business oriented analysis on them. In accordance with this aim, an extensive review of the literature has been made, marinas have been examined on site, besides, five marina managers in Turkey and one in Britain have been interviewed by using an unstructured in-depth interview technique as a qualitative research method. As a result of this study, knowledge and proposals put forward for all categories of marina managers about marina facilities and services, general structure and design principles and human resources

Keywords:

Marina, Marina Management Services Management,

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