DO THE STRUCTURAL ATTRIBUTES/CHARACTERISTICS OF INDUSTRIES INFLUENCE THEIR DECISION TO UTILIZE STRATEGIC ALLIANCE?

Strategic alliance is a cooperative agreement among industries. This cooperative agreement is targeted at achieving short, medium and long term benefits by industries. On the other hand, the structural attributes or characteristics of an industry is the intrinsic traits or features of such an industry which often play a crucial role in their decision making process. It is determined by size, age, inputs, capacity utilization, asset base, ownership structure etc. This study assessed the structural characteristics of industries and their influence in the decision to utilize strategic alliance by industries. A survey research design and a questionnaire survey of 309 industries were used in the study while percentages and tables were used to analyse the data and show results. Based on the structural characteristics of the surveyed industries, two types of industries were found in the study. These are small scale industries with 5 - 49 workers and medium scale industries with 50 - 199 workers. The result also indicated that 68% of the surveyed industries were small scale industries while 32% were medium scale industries. In area of strategic alliance decisions, the study discovered that strategic alliances were utilized by industries of all sizes. Consequently, this paper has shown that strategic alliance play essential role in the production activities of small scale industries. The paper suggests that industrial policies of government should be targeted at encouraging the potentials of small and medium scale industries.

Anahtar Kelimeler:

Strategic Alliance, Structural characteristics of industries, Industries, Small scale enterprises, Medium scale enterprises, Firm size, Asset base, Ownership structure

Do industries' structural attributes/characteristics influence their decision to utilize strategic alliances?

This study assessed the structural characteristics of industries and their influence in the decision to utilize strategic alliance by industries. A survey research design and a questionnaire survey of 309 industries were used in the study while percentages and tables were used to analyse the data and show results. Based on the structural characteristics of the surveyed industries, two types of industries were found in the study. These are small scale industries with 5 - 49 workers and medium scale industries with 50 - 199 workers. The result also indicated that 68% of the surveyed industries were small scale industries while 32% were medium scale industries. In area of strategic alliance decisions, the study discovered that strategic alliances were utilized by industries of all sizes. Consequently, this paper has shown that strategic alliance plays an essential role in the production activities of small-scale industries. The paper suggests that industrial policies of government should be targeted at encouraging the potentials of small and medium scale industries.

Keywords:

Strategic Alliance, Structural characteristics of industries, small and medium scale enterprises, Firm size, Asset base, Ownership structure,

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