AWARENESS TOWARDS ENVIRONMENTAL CONSERVATION OF NATURAL ATTRACTION OF TOURISTS IN KOH SAMUI

Environmental awareness of people is one of the important drivers in environ-mental conservation and solutions. This study was aimed at investigating the awareness toward environmental conservation of natural attraction of tourists in Koh Samui and studying factors influencing tourists’ awareness towards envi-ronmental conservation of natural attraction. The samples were 400 Thai tourists selected by the convenience sampling technique. A questionnaire with a .983 reliability index was deployed to be the research instrument. The data were ana-lyzed by percentage, mean, standard deviation, t-test, and one-way ANOVA. The study revealed that awareness towards environmental conservation of Thai tourists was at a high level. Gender and age factors were not related to awareness towards environmental conservation of natural attraction. Meanwhile, education and occupation factors had an effect on awareness towards environmental con-servation of natural attraction.

Keywords:

Awareness, environmental conservation, natural attraction, tourist Koh Samui,

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