DEMOGRAPHİC CHARACTERİSTİCS AFFECTİNG SERVİCE DEMAND İN PRİVATE HEALTH INSTİTUTİONS; AESTHETİC MEDİCAL CENTERS EXAMPLE

The rapid and continuous developments and changes taking place in economic, technological, social, cultural structures in the globalizing world have caused significant structural changes in the centers serving in the Aesthetic Medicine Sector and by realizing new applications day by day, it has become a sector in demand which serves for happiness of people. In this study; primarily, the critical information of individuals visiting aesthetic medical centers for receiving service was determined. Then, according to this data, a questionnaire form was prepared to determine the competitors and objectives of aesthetic medical centers within the framework of specific criteria. Reliability tests of the questionnaire was carried out, and then it was applied to 600 people who were visiting various centers at different locations and having different customer profiles. Attention was paid to include different age, education and income groups to the survey conducted. The numerical values obtained were analyzed by SPSS package program. In this study examining and analyzing the profile of customers receiving service from aesthetic medical centers, according to the evaluation of the analysis results, services that are affected by sex, age and marital status among all the services provided in Aesthetic Medical Centers are wrinkles, skin problems, anti-aging treatments and aesthetic operations. These services are much more preferred by women in particular. In the comparison based on the age, the service receivers are mostly single customers at 40-60 age range. Also, a substantial increase in demand for services has been observed with the increasing income level.

Keywords:

Health, Aesthetics, Medical Centers Customer Profile,

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