Annarita TROTTA, Giusy CAVALLARO, Rosella CARÈ

6697

MAPPING THE RELATIONSHIP BETWEEN REPUTATION AND CORPORATE SOCIAL RESPONSIBILITY IN THE BANKING SECTOR: A COMPREHENSIVE LITERATURE REVIEW

MAPPING THE RELATIONSHIP BETWEEN REPUTATION AND CORPORATE SOCIAL RESPONSIBILITY IN THE BANKING SECTOR: A COMPREHENSIVE LITERATURE REVIEW

This paper explores the nature of the relationship between corporate reputation and corporate social responsibility in the banking industry. The results of our systematic literature review demonstrate that finding commonly accepted definitions and generally established metrics of corporate reputation and corporate social responsibility in the banking sector is still problematic.
Keywords:

Corporate Social Responsibility, Corporate Reputation, Banking sector,

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International Journal of Economics and Finance Studies-Cover
  • Başlangıç: 2009
  • Yayıncı: Sosyal Bilimler Araştırmaları Derneği
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