In this paper we present the sub results of a primer research project process. The main objective of survey was to explore the effect of the digitalization onto the media consumption habits, with a strange look onto the print and the on-line pay contents. During the research we applied qualitative and quantitative methods. We analysed the most important changes of the media consumption preferences with the help of expert interviews and consumers surveys taking the influencing role of the international trends onto consideration. Based on the results of the research can be characterised the main target groups of on-line pay contents and the print mediums.