Bambang WİDJAJANTA, Syamsul Hadi SENEN, Masharyono MASHARYONO, Lisnawati LİSNAWATİ, Claudita Putri ANGGRAENİ

THE IMPACT OF SOCIAL MEDIA USAGE AND SELF-ESTEEM ON CONSPICUOUS CONSUMPTION: INSTAGRAM USER OF HIJABERS COMMUNITY BANDUNG MEMBER

This research is aimed at finding out the relationship between social media usage, self-esteem, and conspicuous consumption. Appearance of social media has changed the landscape of traditional conspicuous consumption theory, because all consumption has the possibility to be conspicuous consumption based on how individuals use social media. The Usage of social media can increase excessive self esteem. Social media can increase one’s self-esteem. It was revealed that social media usage and self-esteem had impact on conspicuous consumption in Instagram user of Hijabers Community Bandung. This research employed descriptive and verificative study through explanatory survey involving 200 respondents from the Hijabers Community Bandung member by using quota sampling technique. The data were analyzed by using multiple linear regression technique through SPSS 23.0 for Windows. The result indicated that social media usage and self-esteem had a high impact on conspicuous consumption. It also showed that Instagram users of Hijabers Community Bandung member were active social media users, which resulted in a high self-esteem and gave impact on their conspicuous consumption in Instagram.

Keywords:

Social Media Self Esteem, Conspicuous Consumption, Instagram, Consumption, SNS,

PDF

___

Arshdeep, K., Sonia, K., & Karanbir, S. (2015), "To Study the Effect of Parental Involvement on Self Esteem in Indian Youth Players". 2(4).
Back, M. D., Stopfer, J. M., Vazire, S., Gaddis, S., Schmukle, S. C., Egloff, B., & Gosling, S. D. (2010), "Facebook Profiles Reflect Actual Personality, Not Self-Idealization", Psychological Science, 21(3), 372–374. https://doi.org/10.1177/0956797609360756
Barbopoulos, I., & Johansson, L. (2017), "The Consumer Motivation Scale : Development of a multi-dimensional and context-sensitive measure of consumption goals", Journal of Business Research, 76, 118–126. https://doi.org/10.1016/j.jbusres.2017.03.012
Baumeister, R. F., Campbell, J. D., Krueger, J. I., Vohs, K. D., Solomon, L. J., Rothblum, E. D., … Fend, H. a. (2013), "Mindfulness and Self-esteem: A Systematic Review. Personality and Individual Differences", 35(2), 213–240. https://doi.org/10.1007/s12671-015-0407-6
Bolton, R. N., Parasuraman, A., Hoefnagels, A., Migchels, N., Kabadayi, S., Gruber, T., … Solnet, D. (2013), "Understanding Generation Y and their use of social media : a review and research agenda", 24(3), 245–267. https://doi.org/10.1108/09564231311326987
Ferreira, C. (2016), "Social Media Performance Of User-Generated Content And Its Relationship With Conspicuous Consumption: Through The LensOf The Expectation Confirmation Theory ", Social Media.
Fotis, J. N. (2015), "The use of social media and its impacts on consumer behaviour : the context of holiday travel", The Use of Socialmedia and Its Impacts on Consumer Behaviour: The Context of Holiday Travel, (May), 1 – 405.
Gruzd, A., Wellman, B., & Takhteyev, Y. (2011,."Imagining Twitter as an Imagined Community. American Behavioral Scientist", 55(10), 1294–1318. https://doi.org/10.1177/0002764211409378
Jhaveri, A., & Anantharaman, A. (2016). "Royal India food retail : struggling to stay fresh", https://doi.org/10.1108/EEMCS-03-2016-0032
Kaus, W. (2013). "Conspicuous consumption and “race”: Evidence from South Africa", Journal of Development Economics, 100(1), 63–73. https://doi.org/10.1016/j.jdeveco.2012.07.004
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th Globa). Edinburgh: Pearson Education, Inc.
Orth, U., & Robins, R. W. (2014). The Development of Self-Esteem. https://doi.org/10.1177/0963721414547414
S, J. C. M., Ph, D., Seo, S., & Assistant, P. D. (2017). ""International Journal of Hospitality Management Goodwill intended for whom ? Examining factors influencing conspicuous prosocial behavior on social media", International Journal of Hospitality Management, 60, 23–32. https://doi.org/10.1016/j.ijhm.2016.09.014
Schiffman, L. G., & Wisenblit, J. L. (2015). Consumer Behavior (Eleventh E). New Jersey: Pearson Education, Inc.
Setiono, S., Psikologi, F., & Soegijapranata, U. K. (2014). Hubungan Antara Self Esteem Dengan Perilaku Konsumtif Gadget.
Shane, M., & Von Glinov. (2015). Organizational Behavior : Emerging Knowledge, Global Reality (Global Edi). New: McGraw-Hill Education.
Sharma, R., & Jha, M. (2017). "Values in fl uencing sustainable consumption behaviour : Exploring the contextual relationship", Journal of Business Research, 76, 77–88. https://doi.org/10.1016/j.jbusres.2017.03.010
Sheldon, P., & Bryant, K. (2016), "Computers in Human Behavior Instagram : Motives for its use and relationship to narcissism and contextual age", Computers in Human Behavior, 58, 89–97. https://doi.org/10.1016/j.chb.2015.12.059
Sugiyono, P. D. (2017). Statistik Untuk Penelitian. Bandung: Alphabeta.
Taylor, D. G., & Strutton, D. (2016). "Does Facebook usage lead to conspicuous consumption ? The role of envy , narcissism and self-promotion".
Thoumrungroje, A. (2014). "The Influence of Social Media Intensity and EWOM on Conspicuous Consumption", Procedia - Social and Behavioral Sciences, 148(November 2012), 7–15. https://doi.org/10.1016/j.sbspro.2014.07.009
Truong, Y., & McColl, R. (2011)," Intrinsic motivations, self-esteem, and luxury goods consumption", Journal of Retailing and Consumer Services, 18(6), 555–561. https://doi.org/10.1016/j.jretconser.2011.08.004
Vogel, E., Rose, J. P., Roberts, L., Vogel, E. A., Rose, J. P., Roberts, L. R., & Eckles, K. (2014). "Social comparison , social media , and Social Comparison , Social Media , and Self-Esteem", (January). https://doi.org/10.1037/ppm0000047
Wang, Y., & Griskevicius, V. (2015). "Conspicuous Consumption, Relationships, and Rivals: Women’s Luxury Products as Signals to Other Women", 1–63.
Weatherford, R. (n.d.). The Role of Conspicuous Consumption in Branding and Positioning, 27–40.
Yenicioglu, B., & Suerdem, A. (2015). "Participatory New Product Development–A Framework for Deliberately Collaborative and Continuous Innovation Design", Procedia - Social and Behavioral Sciences, 195, 1443–1452. https://doi.org/10.1016/j.sbspro.2015.06.442

International Journal of eBusiness and eGovernment Studies-Cover

Başlangıç: 2009
Yayıncı: Sosyal Bilimler Araştırmaları Derneği

Arşiv