Caroline Rosie Jeffrey Nasah, Minah Japang, Goh Say Leng

PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.)

The emergence of e-commerce technologies and rapid global expansions are the trends in today’s modern business landscape. Studies on the integration of e- commerce and firm’s export market strategy and export performance has shown significant results. In relation, further study has been conducted to examine the effects of e-commerce drivers on firm’s export marketing strategy in the export venture market. However, little research has been conducted in developing countries like Malaysia. Therefore, this paper aims to explore the perception of Small and Medium Enterprises (SMEs) in Malaysia particularly in Labuan Federal Territory (F.T.), towards the usage of e-commerce drivers in their export marketing strategy

Keywords:

SMEs, e-commerce drivers, export marketing strategy,

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