Michael Gepp, Stefan Horn, Michael Amberg

TOWARDS A SYSTEMATIZATION OF STANDARDIZATION -Classification of Research Activities on Standardization in Business Economics and Engineering Business

The term standardization has been present in academic discussion and industrial practice for many years. In general standardization aims for conformity and offers a set of principles for managing complexity and variety. Driven by the growing complexity of modern technology standardization has become increasingly important, too. But the definition about the scope and the content of standardization still differs both in literature and practice. Based on a literature review the authors identified seven distinct fields of research on standardization in business economics and engineering. These fields will help to structure research topics and promote a better understanding of standardization in discussion.

Keywords:

standardization, research activities, systematization,

PDF

___

Albrecht, I. (2006), Project standardization (german), Darmstadt: Harland Media. Amberg, M., M. Gepp and S. Horn (2012), “Towards a systematic planning of standardization projects in plant engineering”, Int. Conference on Industrial Engineering and Systems Mgmt., Paris, 26.04.2012, accepted - to be published.
Besen, Stanley and Joseph Farrell (1994), “Choosing How to Compete: Strategies and Tactics in Standardization”, The Journal of Economic Perspectives, Vol. 8, No. 2, pp. 117-131.
Chiesa, V., R. Manzini and G. Toletti (2002), “Standard-setting processes: evidence from two case studies“, R&D Management, Vol. 32, No. 5, pp. 431-450. Christmann, Petra (2004), “Multinational Companies and the Natural Environment: Determinants of Global Environmental Policy Standardization, The Academy of Management Journal, Vol. 47, No. 5, pp. 747-760.
Da Silveira, Giovani, Denis Borenstein and Flavio S. Fogliatto (2001) “Mass customization: Literature review and research directions”, Int. J. Production Economics, Vol. 72, No. 13.
David, P.A., (1987), “Some new standards for the economics of standardization in the information age”, (in Dasgupta, P., P. Stoneman, P.L. Žeds, The Economic Theory of Technology Policy, London: Cambridge Univ. Press.
David, P.A., Greenstein, S., (1990), “The economics of compatibility standards: an introduction to recent research”, Economics of Innovation and New Technology, Vol. 1, pp. 3–41.
Davis, S.M. (1987), Future Perfect. Addison-Wesley, Reading, MA.
De Fries, Henk (2006), „Fundamentals of Standards and Standardization“, (in Hesser, W., H. de Fries, A. Feilzer, Standardisation in Companies and Markets), Hamburg: Helmut-Schmidt-University, pp. 1-34.
Den Hartigh, R. Ortt, G. van de Kaa, C. Stolwijk (2009), “Technology standards battles and networks during the technology life cycle: The battle between HD DVD and Blu-ray”, EMI Discussion Paper Series #2009-04, Delft University.
DIN (2006), “Standardization and related activities - General vocabulary”
(ISO/IEC Guide 2:2004), Trilingual version EN 45020:2006.
Economides, Nicholas (1996), “The economics of networks”, International Journal of Industrial Organization, Vol. 2, No. 14, pp. 673-699.
Farrell, Joseph and Garth Saloner, (1985) “Standardization, Compatiblity, and Innovation”, The RAND Journal of Economics, Vol. 16, No. 1, pp. 70-83.
Fisher, Marshall and Christopher Ittner (1999), “The Impact of Product Variety on Automobile Assembly Operations: Empirical Evidence and Simulation Analysis”, Management Science, Vol. 45, No. 6, pp. 771- 786.
Fogliatto F., G. da Silveira, D. Borenstein (2012), “The mass customization decade: An updated review of the literature”, International Journal Production Economics, in Press, corrected proof.
Greenstein, Shane, (2004) “The paradox of commodities”, Micro economics IEEE, Vol. 24, No. 2, pp. 73 – 75.
Hartlieb, B., P. Kiehl, N. Mueller (2009), Standardisation – Basics, Berlin: Beuth. Hemenway, D. (1975), Industrywide Voluntary Product Standards, Cambridge: Ballinger.
Hesser, Wilfried, Axel Czaya and Nicole Riemer (2006a) „Development of Standards“, (in Hesser, W., H. de Fries, A. Feilzer Standardisation in Companies and Markets), Hamburg: Helmut-Schmidt-University, pp. 101-139.
Hesser, Wilfried (2006b), “Standardization within a company”, (in Hesser, W., H. de Fries, A. Feilzer „Standardisation in Companies and Markets“), Hamburg: Helmut-Schmidt-University, pp. 177 – 216.
Jain, S. C. (1989), “Standardization of international Marketing Strategy: Some Research Hypotheses”, Journal of Marketing, Vol. 53, pp. 70-79.
Kahan, M. and M. Klausner (1997) “Standardization and Innovation in Corporate Contracting”, Virginia Law Review, Vol. 83, No. 4, pp. 713-770.
Knoop, Hans (2006), “Economic Benefits of Standardization - Result of a German Scientific Study”, Shaping the Change XXIII FIG Congress, Munich, Oct. 8-13.
Kotha, S. (1995), “Mass customization: implementing the emerging paradigm for competitive advantage”, Strategic Management Journal. Special Issue Technological Transformation and the New Competitive Landscape, pp. 21-42.
Lessig, Lawrence (1999), “The Limits In Open Code: Regulatory Standards and the future of the net”, Berkeley Technology Law Journal, Vol. 14, pp. 759 – 769.
Lutgart Berghe, Liesbeth de Ridder (1999), International standardisation of good corporate governance: best practices for the board of directors, Springer.
Perera, Chandana (2006), “Standardization in Product Development and Design” (in Hesser, W., H. de Fries, A. Feilzer Standardisation in Companies and Markets), Hamburg: Helmut-Schmidt-University, pp. 141 – 176.
Pil, Frits and Matthias Holweg (2004), “Linking Product Variety to Order- Fulfillment Strategies”, Interfaces, Vol. 34, No. 5, pp. 394-403.
Pine, B.J. and Victor B. Boynton (1993), “Making mass customization work” Harvard Business Review, September/October, pp. 108-119.
Pine, B.J. (1993), “Mass customization – the new frontier in business competition”, Boston: Harvard business school press.
Ramdas, Kamalini (2003), “Managing product variety: An integrative review and research directions”, Prod. and Operations Mgmt, Vol. 12, No. 1, pp. 79 – 101.
Rasiel, E. (1999), “The McKinsey way: using the techniques of the world's top strategic consultants to help you and your business”, McGraw-Hill Professional.
Scavarda, L., A. Reichhart, S. Hamacher, M. Holweg (2010),"Managing product variety in emerging markets", International Journal of Operations & Production Management, Vol. 30, No. 2, pp. 205 – 224.
Schubert, S. (2008), Competitive Advantages through standardization – An example of European Railway Equipment Industry (in german), Dissertation, University Halle-Wittenberg.
Stango, Victor (2004), “The Economics of Standards Wars”, Review of Network Economics, Vol.3, No. 1, pp. 1-19.
Straube, F., S. Vogeler, P. Bensel, T. Spiegel (2007), “State-of-the-Art of RFID standardization” (in german), Dig. Schriftenreihe Logistik, Vol. 1.
Swann, P. (2010), “The Economics of Standardization: An Update”, Innovative Economic Limited.
Tassey, Gregory, (2000) “Standardization in technology-based markets”, Research Policy, Vol. 29, pp. 587–602.