Rifat KAMASAK, Murat YUCELEN

THE RELATIONSHIP BETWEEN KNOWLEDGE ASSETS AND ORGANIZATIONAL STRATEGY DEVELOPMENT

Knowledge assets represent the fount of an organization’s competences and capabilities that are deemed essential for its growth, competitive advantage and human development. The aim of this research is to define, within the context of Turkish firms in the both the manufacturing and services industries, what constitutes a knowledge asset, and to identify any perceived links and influence between knowledge assets and strategic management. To achieve this, a survey based on the questionnaire developed by Paul James (2005) was conducted. The research revealed important insights regarding the perception and mindset of Turkish managers. The most important knowledge assets were determined as experienced people, ability to learn, know-how, information technology, human skills, social relations and networks, on-line journals and databases, intellectual property rights, registered designs, web content, copyrights, organizational procedures. However, regression analysis found that only experienced people, learning ability, know-how, information technology and human skills as knowledge assets have significant relationship and effect on organizational strategy development.

Keywords:

Knowledge assets knowledge management, organizational strategy development,

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