DERIVING A STRATEGY MAP TO HELP MEDIJARING ACHIEVE ITS VISION OF BECOMING THE PREMIER THIRD PARTY ADMINISTRATOR IN MALAYSIA

A strategy map is an important tool in strategic management which could be used to guide an organization in carrying out its mission and achieving its vision. However, it is more often used in large organizations compared to medium and small sized enterprises. This paper reports the derivation of a strategy map for a third party administrator in the healthcare industry to encourage it to adopt the balanced score card and the strategy map in crafting its strategic direction . The proposed strategy map is derived based on data obtained from interviews with the chief executive officer of Medijaring Sendirian Berhad (MJSB), secondary data about MJSB and suggestions of a focus group. It is recommended that MJSB consider using the strategy map as a tool to determine its strategic direction

Keywords:

Strategy Map, Business Process Outsourcing Online Solutions Provider,

PDF

___

Chan, Yee-Ching, Lilian (2009) "How strategy map works for Ontario's health system", International Journal of Public Sector Management, Vol. 22 Iss: 4, pp.349 – 363.
Ghodeswar,B. and Vaidyanathan,J.(2008). “Business process outsourcing: an approach to gain access to world-class capabilities”. Business Process Management Journal, Vol.14 No.1, pp.23-38.
Kaplan R.S. & Norton, D, P, (2004). Strategy Maps – Converting Intangible Assets Into Tangible Outcomes. Boston, Massachusettes: Harvard Business School Publishing Corporation.
Kshetri,N. (2011). “The healthcare off-shoring industry in developing economies – institutional and economic foundations – An Indian case. Journal of Health Care Quality Assurance,Vol.24 No.6. pp453-470.
Lindlof, T. R., & Taylor, B. C. (2002). Qualitative Communication Research Methods, 2nd Edition. Thousand Oaks, CA: Sage
Monczka,R.M., Carter, J.R., Markham, W.J., Blascovich, J.D. and Slaight,T.H. (2005), “Outsourcing Strategically for Sustainable Competitive Advantage. A Joint Research Study, CAPS Research/A.T.Kearney, Inc. Tempe, AZ/Alexandria, VA.
Nair, Mohan. (2004). Essentials of Balanced Scorecard. New Jersey. John Wiley and Sons.
http://www.medijaring.com.my/portal/AboutUs.aspx [Accessed 7.4.2012]