İsmail YELPAZE

Determinants of Political Content Sharing on Social Media: Impulsiveness, Social Recognition, Risk-taking, and Collective Opinion

İnsanların birçoğu sosyal medyada pekçok konudaki duygu ve düşüncelerini paylaşabilirken, siyasi görüşlerini paylaşamamaktadır. Kullanıcıların bu konuda çekingen davranması ve sorunun arkasında yatan nedenlerin yeterince açığa çıkmamış olması, bu konunun çalışılması gerektiğine işaret etmektedir. Bu çalışma, genç yetişkinlerin sosyal medyadaki siyasi içerikli paylaşımlarında dürtüselliğin ve sosyal tanınma isteğinin rolünü incelemektedir. Bunun yanı sıra bu değişkenler arasındaki ilişkilerde risk almanın ve ortak görüşü önemsemenin aracılık rollerini incelemektedir. Çalışmaya 357’si kadın, 193’ü erkek olmak üzere toplam 554 üniversite öğrencisi katılmıştır. Katılımcılar, Kahramanmaraş Sütçü İmam Üniversitesi’nin 6 farklı fakültesinden kolay ulaşılabilir örnekleme yoluyla gönüllü öğrencilerden seçilmiştir. Araştırma, nicel desenlerden yordayıcı ilişkisel desen ile yürütülmüştür. Veriler; Ortak Görüş Ölçeği, Risk Alma Ölçeği, Sosyal Tanınma Ölçeği, Dürtüsellik Ölçeği ve Politik Paylaşım Ölçeği ile toplanmıştır. Araştırmanın bulgularına göre; dürtüsel olan ve sosyal tanınmayı önemseyen kişiler, sosyal medyada daha fazla siyasi içerikli paylaşım yapmaktadırlar. Sosyal tanınma ile sosyal medyada siyasi içerikli paylaşım yapma arasındaki ilişkide risk alma ve ortak görüşe önem vermenin kısmi aracılık rolü bulunmaktadır. Ayrıca dürtüsellik ve siyasi içerikli paylaşım arasındaki ilişkide, risk almak tam aracılık rolüne sahiptir. Sonuç olarak; dürtüselliği yüksek olan genç yetişkinler, risk alabildiklerinden , sosyal tanınmayı önemseyenler ise risk alabildiklerinden ve ortak fi kirlere önem verdiklerinden sosyal medyada siyasi içerikli paylaşımlar yapmaktadırlar.

Determinants of Political Content Sharing on Social Media: Impulsiveness, Social Recognition, Risk-taking, and Collective Opinion

Th is paper examined what role impulsiveness and perceived social recognition played in the way youngadults shared political content on social media. Th e study also looked into the mediating role of risk-taking andcollective opinion in the relationship between these variables. Th e sample consisted of 554 university students (357women and 193 men) from six faculties of Kahramanmaraş Sütçü İmam University. Participants were recruited usingconvenience sampling. Th e study adopted a predictive correlational design. Data were collected using valid and reliablescales. Th e results showed that participants with high impulsiveness and perceived social recognition were more likelyto share political content on social media. Risk-taking was a partial mediator between perceived social recognitionand political content sharing, while it was a full mediator between impulsiveness and political sharing. Collectiveopinion was a partial mediator between perceived social recognition and political content sharing on social media.Th e results indicate that young adults with high impulsiveness are more likely to share political content on socialmedia because they can take more risks. Moreover, young adults who care about social recognition are more likelyto share political content on social media because they can take more risks and care more about collective opinion.

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