ULUSAL KÜLTÜR BOYUTLARININ İŞLETMELERİN KURUMSAL SOSYAL SORUMLULUK ÇALIŞMALARINA ETKİSİ

Bu çalışmanın temel amacı ulusal kültür boyutlarının, işletmelerin kurumsal sosyal sorumluluk çalışmaları üzerindeki muhtemel etkisini incelemektir. Araştırmanın amacına ulaşmak için GLOBE Projesi ile Ulusal Kurumsal Sosyal Sorumluluk Endeksinde yer alan altmış iki ülkeye ait veriler kullanılmıştır. Verilerin analizinde IBM SPSS 22.0 programından faydalanılmıştır. Yapılan korelasyon ve regresyon analizleri sonucunda ulusal kültür boyutları ile ulusal kurumsal sosyal sorumluluk çalışmaları arasında bir ilişki olduğu ve ulusal kültürün KSS çalışmalarını etkilediği belirlenmiştir. Ulusal kültürün alt boyutlarından belirsizlikten kaçınma, girişkenlik, gelecek odaklılık ve kolektivizm II değişkenlerinin Ulusal Kurumsal Sosyal Sorumluluk üzerinde önemli (anlamlı) bir yordayıcı etkisi olduğu ortaya çıkmıştır. Diğer değişkenler istatistiksel olarak önemli bir etkiye sahip değildir.

Anahtar Kelimeler:

Kültür, Kurumsal Sosyal Sorumluluk, GLOBE Projesi, Ulusal Kurumsal Sosyal Sorumluluk Endeksi

The Effect of National Cultural Dimensions on Corporate Social Responsibility of Businesses

The main aim of this study was to examine the possible impact of the dimensions of national culture on the corporate social responsibility activities of businesses. In order to reach the purpose of the research, data from sixty-two countries listed in the GLOBE Project and National Corporate Social Responsibility Index were used. IBM SPSS 22.0 was used in the analysis of the data. As a result of the correlation and regression analyzes, it was determined that there is a relationship between the dimensions of national culture and national corporate social responsibility, and that national culture affects CSR activities. It has been revealed that the variables of uncertainty avoidance, assertiveness, future orientation and collectivism II, which are sub-dimensions of national culture, have a statistically significant predictive effect on national corporate social responsibility. Other dimensions of national culture do not have a statistically significant effect.

Keywords:

Culture, Corporate Social Responsibility, GLOBE Project, National Corporate Social Responsibility Index,

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