İnovasyon Çiftustalığı: Bir Ölçek Uyarlama Çalışması

Yeni ürün mal ve/veya hizmet geliştirme ve bunları ticari bir sona ulaştırarak inovasyona dönüştürme günümüz girişimlerinin en önemli uğraşıdır. Bilginin tüm alanlarla birlikte iktisadi ve ticari ilişkilerdeki rolünün artması beraberinde bilgi işçilerini, bilgi ekonomisini ve bilgi toplumunu öne çıkarmıştır. Bilgi toplumunun beklentileri ise, bilginin sürekli evrimleşen doğası gereği, durmaksızın değişmekte ve dönüşmektedir. Böylesi bir ortamda girişimlerin bilgi toplumunun beklentilerini doyumlamaları ancak sürekli yeni ürünler geliştirme potansiyellerini açığa çıkarmakla mümkündür. Dahası, girişimler bir taraftan mevcut beklentileri karşılamalı diğer taraftan filizlenen beklentiler için alternatifler üretmelilerdir. Bu doğrultuda ilgili literatürde çiftustalık kavramsallaştırması sivrilmektedir. Zira girişimler çiftusta hale gelerek hem bugünün hem de yarının beklentilerini karşılayacak potansiyele gelebilmektedir. Bu çalışma yeni ürün geliştirme YÜG takımları bağlamında inovasyon çiftustalığı ölçeğini, Tükiye özelinde, teknoloji ve inovasyon literatürüne kazandırmıştır. 201 YÜG takımından elde edilen yığılmış veriler eşliğinde YÜG takımlarının çiftustalığı geliştirdikleri belirginleştirilmiştir

Anahtar Kelimeler:

Yeni ürün geliştirme, İnovasyon çiftustalığı

Innovation Ambidexterity: A Study of Scale Adaptation

Developing new products and transforming them into innovatons by commercializing them, is the most important activity for today’s firms. The role of knowledge, along with all social systems, become crucial for economic and commercial relationships as well as this role puts forwards knowledge workers, economy, and society. The demands of knowledge society, by knowledge’s perpetual evolving nature, unceasingly change and transform. Such an environment,firms have to continously develop new products in order to appease the expectations of knowledge society. Moreover, firms should develop new products for satisfying existing and future demands. Accordingly, the conceptualization of ambidexterity comes to the forefront. By becoming ambidexterous, firms both improve existing products for current demands and create new knowledge/capabilities for future demands. This study adapts the scale of innovation ambidexteriy which is specific to Turkish firms, from the literature in the context of new product development teams. The results show that, from the 201 obtained data, new product development teams create innovation ambidexterity.

Keywords:

New Product Development, Innovation Ambidexterity[PDF],

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