A Conceptual Process Model Proposal for Visual Perception (VP) and Cognition in User-Product Interaction

A Conceptual Process Model Proposal for Visual Perception (VP) and Cognition in User-Product Interaction

Interaction design is defined in general as the creation of physical and emotional conversations with a product, system, or service as a result of the experiences of actions and reactions between form, function, and new technology (Morshedzadeh, Ono, & Watanabe, 2016). User-product interaction refers to the behavioral connections between the user and the product that are examined to comprehend the concrete actions and use that understanding in product design. The designers are expected to have a versatile, dynamic and interdisciplinary knowledge as well as interpreting professional requirements with their subjective notions to address better product designs yet better user-product interactions. This versatile design knowledge is ultimately appeal to a visual world that reveals cognitive, structural and functional interactions of the users with products. Visual perception (VP) is one of the key but the most important prerequisites of the user-product interaction since it directs cognitive and behavioral actions of the users. Current studies explore various dimensions on the user-product interaction design process but it is needed to further explore its inclusive context, VP and cognition. to generate new perspectives within a holistic approach. In this study, we discussed the visual perceptive and cognitive dynamics of the user-product interaction process and proposed a conceptual process model that can give product designers more thorough and trustworthy interaction data while ultimately assisting them in redesigning and enhancing user-product interaction.

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