Web Sitelerinde Dijital Ebeveynlere Sunulan İçerik Toplumsal Cinsiyet Rollerinden Bağımsız Olabilir Mi?: 'Bebek.com' Web Sitesi Örneği
Ebeveynlerin çevrimiçi ortama katılımıyla birlikte, ebeveynliğe dair üretilen dijital içerikleryaygınlaşmış, böylelikle bireyler kendi ebeveynlik rollerine dair ihtiyaç duydukları bilgi ya da önerilerekolaylıkla ulaşabilme imkanını elde etmişlerdir. Ancak dijital ortamda okuyuculara sunulan bu günlükebeveynlik pratiklerine ilişkin önerilerin toplumsal cinsiyet kodlarından bağımsız olup olmadığı halenönemli bir tartışma konusudur. Bu çerçevede gerçekleştirilen çalışmanın odağını da günümüzde anneve babalara, ebeveynliğe dair günlük pratikleri hakkında bilgi ve öneriler sunan web site içeriklerinintoplumsal cinsiyet kodlarından bağımsız olup olmadığının incelenmesi oluşturmaktadır. Bu odaknoktasından hareketle, gerçekleştirilen örnek olay araştırmasında ‘bebek.com’ isimli web sitesi örnekolay öğesi olarak belirlenmiştir. ‘Bebek.com’, diğer web sitelerinden farklı olarak, kendisini sadecedijital annelere değil, dijital ebeveynlere yönelik içerik sunan bir aile yaşam platformu olaraktanımlamaktadır. Bu bakımdan söz konusu web sitesinde yer alan içerikler, toplumsal cinsiyet kodlarınıyansıtıp yansıtmadığı ve ebeveynlik rolünü bir cinsiyet üzerinden konumlandırıp konumlandırmadığıbakımından analiz edilmiştir. Çalışma sonucunda ise, web sitesinin anne ve babalara toplumsal cinsiyetrolleri doğrultusunda bilgi ve öneriler sunduğu görülmüştür.
Can The Content Provided To Digital Parents On Websites Be Independent of Gender Roles?: 'Bebek.com' Website Example
As parents participate in online environment, digital contents produced with regard to parenting has become popular, thereby allowing individuals to have access to information or suggestions they need for their own parenting roles easily. However, whether these digitalized are independent of gender codes is still a question of debate. The study, which is conducted within this perspective, focuses on whether contents of websites, which provide information and suggestions on daily parenting practices are independent of gender codes. Based on this focus, in the case study conducted, 'bebek.com' website was determined as the object of the case study conducted, and subject to analysis in order to understand whether the contents provided on the website to the parents reflect gender code. As a result of the study, it was found that website provides information and suggestion to mothers and fathers in accordance with gender roles.
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