Covid-19 Pandemi Sürecinin Sosyal Sorumlu Tüketim Davranışlarına Etkileri

Bu çalışmanın amacı, COVID-19 pandemi sürecinin tüketicilerin sosyal sorumlu tüketim davranışına yönelik algılamalarına etkilerini incelemektir. Sosyal sorumlu tüketim davranışı; tüketicilerin satın alma kararlarında ve tüketim davranışlarında kişisel ihtiyaçlarını tatmin etme amacının yanında sosyal amaçları da dikkate almalarını ifade eder. Sosyal sorumlu tüketim doğal kaynakların sürdürülebilirlik ölçütleri kapsamında kullanılmasını temel alan ve çevreye verilen zararı en aza indiren yöntemleri arayan tüketim şeklidir. Araştırma amacı kapsamında yürütülen literatür incelemesi sonucunda bir araştırma modeli kurgulanmıştır. Araştırma modelinde bulunan ilişkileri test etmek üzere yapısal denklem modellemesi uygulanmıştır. Analizler için ihtiyaç duyulan veriler 385 tüketicinin katılımı ile online anket aracılığı ile toplanmıştır. Araştırma bulguları sürdürülebilirlik odaklı değerler ve tüketim kalıplarına yönelik risk algısının sosyal sorumlu tüketime yönelik tutum ve davranışları olumlu yönde etkilediğini göstermektedir.

Anahtar Kelimeler:

COVID-19, Sosyal Sorumlu Tüketim, Sürdürülebilirlik

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