Müşteri Memnuniyeti ve Müşteri-Çalışan Etkileşimi Üzerine Bir Araştırma

Tüm dünyada üniversiteler eğitim pazarındaki paylarını arttırmak için yoğun bir rekabetin içine girmişlerdir Nealon, 2005 . Bu nedenle, yükseköğretim yüksek rekabetin yaşandığı bir alan haline gelmiştir Ehrenberg, 2000 . Üniversiteler kayıtlı öğrenci sayılarını ve finansmanlarını arttırmak, iyi bilinen bir üniversite olmak ve güven yaratmak yönünde artan bir rekabetle karşı karşıyadırlar Brewer vd., 2002 .

Müşteri Memnuniyeti ve Müşteri-Çalışan Etkileşimi Üzerine Bir Araştırma

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