TARIM ÜRÜNLERİNİN KULLANIM SIKLIKLARINA GÖRE BÖLÜMLENEN GLOBAL PAZARIN SABİTLİĞİ

Bazı tarımsal ürünlerin kullanım sıklığına göre belirlenmiş, uluslararası pazar dilimlerinin kısa vadede değişip değişmediği, uluslararası pazarlama yöneticileri için oldukça önemlidir. Bu çalışmanın sonuçları gösteımiştir ki, tarımsal ürünlerin kullanım sıklığı esasına göre belirlenmiş uluslararası pazarlar, kısa vadede aynı kalmaktadır. Fakat pazar bölümlerinin ( az kullananlar ve çok kullananlar) bazı üyeleri (ülkeler) küme değiştirebilmiştir. Bu da pazar bölümlerinin hacimlerini nispeten değiştirebilir. Aynı şekilde, pazar bölümlerinin

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