Halkla İlişkiler Faaliyetlerinde Kullanılan Dil: T.C. Aile ve Sosyal Politikalar Bakanlığı Örneği
Bu çalışmada halkla ilişkiler faaliyetlerinde kullanılan dilin özellikleri ve unsurlarının ortaya konulması, bu dilin çeşitli yaklaşımlar açısından incelenmesi ve bu doğrultuda halkla ilişkiler faaliyetlerde kullanılan dilin genel karakteristiğinin tespit edilmesi amaçlanmıştır. Çalışmanın amacına ulaşabilmesi ve sorulara cevap verilebilmesi için halkla ilişkiler faaliyetlerinde kullanılan dil; retorik, söylem ve argümantasyon kuramı yaklaşımları bağlamında ele alınmıştır. Araştırma bölümünde ise literatür ışığında halkla ilişkilerde dil kullanımının incelenmesi için örnek olarak seçilen T.C. Aile ve Sosyal Politikalar Bakanlığı’na ait farklı halkla ilişkiler metninin analizi yapılmıştır.
Anahtar Kelimeler:
Halkla İlişkiler, Dil, Retorik, Söylem, Argümantasyon
The Use of Language in Public Relations Activities: The Example pf T.C. Ministry of Family and Social Policies
In this study, the features, elements and the various approaches to the language in public relations activities are examined. In this direction, it is aimed to identify the general characteristics of the use of language in public relation. For this purpose and the answering research questions; use of language in public relations activities investigated in the aspect of rhetoric, semiotics, discourse and the argumentation theory. And in the research different public relations text of T.C. Ministry of Family And Social Policies analyzed for determining the Ministry’s use of language in public relations activities.
Keywords:
Public Relations, Language, Rhetoric, Discourse, Argumentation,
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- ISSN: 1308-3198
- Yayın Aralığı: Yılda 2 Sayı
- Başlangıç: 2009
- Yayıncı: Erciyes Üniversitesi İletişim Fakültesi