Tuğba YEĞİN

5666

Pazarlama Stratejilerinde Yapay Zekanin Yeri ve Geleceği

Gelişen ve hızlı değişen teknoloji ile birlikte tüketicilerin istek ve ihtiyaçlarına cevap verebilmek adına pazarlama stratejileride zorunlu olarak değişmiştir. Bu değişen sisteme işletmelerin hızlıca ayak uydurmaması onları çarkın dışına atmaktadır. Tüketimin asla bitmediği günlük yaşamda pazarlama stratejileride çok çabuk tüketilmektedir. Çağlara göre ismi değişmekte ama asıl amaç hep daha fazla karlılık olmaktadır. Satış ve pazarlama artık dijitalleşmiş, sanal ortamlarda alışveriş yaygınlaşmıştır. Çoğu müşteri hizmetleri Chatbotlar tarafından yerine getirilmektedir. Siri’den artırılmış gerçeklik uygulamasına kadar her biri hayatımızın içindedir. Bu akıllı sistemler 1970’lere kadar dayanmaktadır. Peki son yılların gözdesi, sağlıktan savunmaya kadar hemen hemen her sektörde yerini alan yapay zeka ve akıllı robotlar pazarlamanın neresindedir? Bu sorunun cevabı yeni yeni araştırılmaya başlanmış olsada yakın geleceğin en önemli konularından olacağını tahmin etmek zor değil. İşte tamda bu sorunun cevabı bu çalışmada aranmakta, yapay zekanın pazarlama stratejilerindeki yeri ve geleceğine değinilmiştir. Ayrıca çalışmanın akademik dünyaya katkıda bulunmasının yanı sıra yapay zeka çalışmalarınada yararlı olacaği düşünülmektedir.

THE PLACE AND FUTURE OF ARTIFICIAL INTELLIGENCE IN MARKETING STRATEGIES

With the developing and fast changing technology, marketing strategies have alsonecessarily changed in order to meet the demands and needs of consumers. The fact thatbusinesses don’t keep up with this changing system puts them out of the wheel. In dailylife, where consumption never ends, marketing strategies are also consumed very quickly.Its name changes according to the ages, but the main goal is always more profitability.Sales and marketing are now digitalized and shopping has become widespread in virtualenvironments. Most customer services are performed by Chatbots. Each one from Siri toaugmented reality application is in our lives. These smart systems date back to the 1970s.Well, where are the artificial intelligence and smart robots that take their place in almostevery sector, which is the favorite of recent years, from health to defense? Although theanswer to this question has just begun to be researched, it isn’t difficult to predict thatit will be one of the most important issues in the near future. The exact answer to thisquestion is sought in this study, the place and future of artificial intelligence in marketingstrategies are mentioned. In addition to the fact that the study contributes to the academicworld, it is thought that it will also be useful in artificial intelligence studies.
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EKEV Akademi Dergisi-Cover
  • ISSN: 1301-6229
  • Yayın Aralığı: 4
  • Başlangıç: 1996
  • Yayıncı: ERZURUM KÜLTÜR VE EĞİTİM VAKFI
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Seda TEKELİ, Didem PAŞAOĞLU BAŞ

Pazarlama Stratejilerinde Yapay Zekanin Yeri ve Geleceği

Tuğba YEĞİN