Ayrımcı Propaganda Faaliyetlerine Karşı Bir Savunma Mekanizması Olarak Halkla İlişkiler
Bu çalışmanın amacı “marjinal” organizasyonlar ve bireylere karşı yürütülen propaganda çalışmalarının ve LGBT organizasyonlarının propaganda sürecinde halkla ilişkileri yöntem ve araçlarını nasıl propaganda konusuna değinilmiş ve önyargılar ve steorotipler üzerinden yürütülen eşcinsellik karşıtı propaganda çalışmaları; kaynaklanma sebepleri, kullanım gerekçeleri, alt temaları ve çeşitli örnekleri ile incelenmiştir. Çalışmanın halkla ilişkilere bölümünde ise; imaj ve itibar yönetimi, araştırma süreci, hedef kitle analizi, mesaj stratejisi ve ikna gibi konular bağlamında propaganda faaliyetlerine karşı kullanılabilecek taktik ve stratejiler aktarılmıştır.
Anahtar Kelimeler:
Ayrımcılık Homofobi, Propaganda, Halkla İlişkiler, Strateji
Public Relations as a Defense Mechanism Against Discriminatory Propaganda
The purpose of this study is to examine the propaganda against “marginal” organizations and individuals and how these organizations/individuals can use the methods and tools of public relations in the anti-propaganda process. In this context, firstly homophobic propaganda will be discussed as a type of discriminatory propaganda, and then prejudices and stereotypes against homosexuals will be examined with their reasons, usages, sub-themes and various examples. In the public relations section of the study, defending tactics and strategies against propaganda activities will be given in the topics of message strategy, persuasion, target audience analysis, research process, image and reputation management.
Keywords:
Discrimination Homophobia, Propaganda, Public Relations, Strategy,
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- ISSN: 1303-099X
- Yayın Aralığı: Yılda 4 Sayı
- Başlangıç: 2000
- Yayıncı: Ege Üniversitesi