SUSTAINABLE RETAILING: AN EXPLORATORY ANALYSIS OF SUPERMARKETS IN TURKEY

Sürdürülebilir gelişme; sürdürülebilir tüketim ve doğal kaynakların kullanımını gelecek kuşakların ihtiyaçlarını tehlikeye atmayacak şekilde minimize edecek üretim süpermarket/hipermarketler sürdürülebilirliğin sağlanmasında önemli bir role sahiptir. Bununla beraber Türkiye'deki perakendecilik araştırmalarında bu konunun oldukça az incelendiği görülmektedir. Bu nedenle bu çalışmanın amacı, Türkiye'nin en büyük perakendecileri olan BİM, MİGROS, METRO ve CARREFOURSA'nın en son yayınlanmış sürdürülebilirlik raporlarını, resmî internet ve Facebook sayfalarını inceleyerek bu perakendecilerin sürdürülebilirlik ajandaları ve bu doğrultudaki uygulamalarını tespit etmektir. Buna ek olarak perakendecilerin mağazaları gözlemlenerek sürdürülebilirlik konusunda yaptıkları uygulamalar incelenmiştir. Bu analiz bazı önemli sonuçları ortaya çıkarmıştır: Bütün incelenen perakendecilerin sürdürülebilirlik ajandaları vardır. Bununla beraber sürdürülebilirlik açısından yapılan internet incelemesi hacim ve bilgi çeşitliliği ve sürdürülebilirlik konusunda gerçekleştirilen uygulamalar açısından değişiklikler göstermektedir ve sürdürülebilirlik konusunda analiz edilen çoğu perakendecinin sorumluluk almak açısından kısıtlı ve sadece taktiksel uygulamalar gerçekleştirdiği görülmüştür

SÜRDÜRÜLEBİLİR PERAKENDECİLİK: TÜRKİYE'DEKİ SÜPERMARKETLERİN KEŞİFSEL BİR ANALİZİ

Sustainable consumption and production patterns offer better quality of life through minimizing the use of natural resources so as to not jeopardize future generations’ needs. Retailers, especially supermarkets/hypermarkets, can play a crucial role in maintaining sustainability through influencing consumption and production patterns. However, literature review related to sustainability remains fairly unexplored in the retail research in Turkey. Thus, the aim of this paper is to provide an exploratory review of the publicly reported most recent sustainability reports, official web sites, and Facebook accounts of BİM, MİGROS, METRO and CARREFOURSA, largest retailers in Turkey, and offer an understanding of the applications these retailers are currently implementing as part of their sustainability agendas. Further, the analyses of the written material are supplemented by actual observation visits to the retail stores, to identify sustainability applications carried out by the retailers in their store environment. The analysis revealed some important findings: The review suggests that all the retailers are addressing sustainability agendas. However, the Internet search related to sustainability applications of the retailers put forth considerable variation in the volume and detail of information, and sustainability commitment is rather limited and more tactical for most of the retailers analyzed

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