Tesla, değer yakalama ve değer yaratmaya entegre bir iş modeli ile elektrikli araçlar paradigmasında nasıl avantajlar yarattı

Elektrikli araçların yayılmasına ve benimsenmesine doğru hareket eden giderek daha büyük bir malzeme araştırma veritabanı olmasına rağmen, bugüne kadar, içten yanmalı motor taşımacılığından elektrikli araçların enerji aktarma mekanizmalarına doğru paragdigmayı değiştirmeye yardımcı olmak için kullanılan, Tesla gibi firmaların, kavramsal bir çerçeve kullanılarak; ekosistemini, iş modelini, yeniliklerini ve modülerliğini aynı anda ilişkilendiren hiçbir araştırma yapılmamıştır. Bu makalenin amacı, önemli bir durum olarak, Tesla'nın ekosisteminin, iş modelinin, modülerliğinin ve yeniliklerinin, yeni bir araç platformuna ve iş modeli olan Elektrikli Araçlar paradigmasına nasıl katkıda bulunduğunu araştırmaktır. Makale, stratejik yönetim ve operasyon yönetimi literatüründen yararlanmakta ve ekosistem platformunun özellikleri, modüler yenilikler ve Tesla tarafından oluşturulan yeni bir iş modeli arasındaki ilişkiyi incelemektedir. Pil teknolojisi, Tesla platformunun ve farklılaşmasının odak noktası olmuştur ve elektrikli araç otomotiv endüstrisinin geleceği için savaş alanının önemli bir parçası olacağı tahmin edilmektedir, analizimiz genel otomotiv pazarlarına ve özellikle elektrikli araç pazarına yönelik, sürdürülebilir platform gelişimi için değer yaratan ve yakalayan, yıkıcı yaklaşımın ana dayanak noktası ve itici gücü olan Tesla İş Modeli’nin şekillenmesinin özelliklerini göstermektedir.

How Tesla created advantages in the ev automotive paradigm, through an integrated business model of value capture and value creation

There has been no research conducted that uses a holistic conceptual framework that simultaneouslyrelates the ecosystem, platform technologies, innovations, and modularity to the firms businessmodel. These elements are central to Tesla’s shifting of the automotive paradigm from internalcombustion engine transportation to electric vehicle (EV) energy powertrains. The purpose of thispaper is to explore how the ecosystem, business model, modularity and innovations of Tesla, as anillustrative case, have contributed to a new vehicular platform and business model EV paradigm. Thepaper draws on the strategic and operations management literature and examines the relationshipbetween the ecosystem platform's attributes, modular innovations, and a new business model createdby Tesla. Battery technology has been a focal point of the Tesla platform, and this is predicted to be anessential part of the battleground for the future of the electric vehicle automotive industry. Ouranalysis shows the attributes of the Tesla business model's configuration, which have been the driversof its disruptive approach to the existing legacy automotive markets, have been instrumental increating and capturing value for its continual platform development.

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