Çiğdem KAYA, Göksel ATAMAN, İbrahim H. ELBAŞI

PERCEIVED ENVIRONMENTAL UNCERTAINTY AND INNOVATION ADOPTION: EXPLORING THE TURKISH CONTEXT

Because innovation and environmental uncertainty are highly crucial concepts for organizations’ survival, and managers are key decision makers in organizational operations, investigating the relationship between innovation and environmental uncertainty from managers’ lenses is important. This study aims to explore how managers’ adoption of radical and incremental innovation is affected by perceived environmental uncertainty (PEU). Data collected from 230 managers that work for companies that operate in various industries has been analyzed by using Multinomial logistic regression analysis. Results of the study indicate that government and policies factor is the effective factor on managers’ decisions on innovation adoption, and in uncertain environments in terms of governmental and policy factor, managers choose to adopt both types of innovation since they want avoid to take risks of adopting solely one type of innovation.

ALGILANAN ÇEVRESEL BELİRSİZLİK VE İNOVASYONU BENİMSEME: TÜRKİYE BAĞLAMINI KEŞFETME

İnovasyon ve çevresel belirsizlik kuruluşların hayatta kalması için son derece önemli kavramlar olduğundan ve yöneticiler örgütsel operasyonlarda kilit karar vericiler olduğundan, yöneticilerin merceklerinden inovasyon ve çevresel belirsizlik arasındaki ilişkiyi araştırmak önemlidir. Bu çalışma, yöneticilerin radikal ve artımsal inovasyonu benimsemelerinin çevresel belirsizlikten (PEU) nasıl etkilendiğini araştırmayı amaçlamaktadır. Çeşitli sektörlerde faaliyet gösteren şirketlerde çalışan 230 yöneticiden toplanan veriler, Multinomial lojistik regresyon analizi kullanılarak analiz edilmiştir. Sonuçlar, hükümet ve politikalar faktörünün yöneticilerin inovasyonun benimsenmesine ilişkin kararları üzerinde etkili bir faktör olduğunu ve belirsiz ortamlarda, ‘devlet ve politika faktörü açısından’, yöneticilerin yalnızca bir yenilik türünü benimsemenin riskini almaktan kaçındıkları için her iki yeniliği benimsemeyi tercih ettiklerini göstermektedir.

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