A THEORETICAL STUDY DIRECTED AT THE ACCESSIBLE TOURISM MARKET UNDER THE TRAVEL VALUE CHAIN

What lies at the basis of all travel and tourism activities is ensuring that the many different products and services required by the tourist during his / her travels are provided by different organisations and businesses. Value Chain Analysis is a useful technique for the purposes of gaining an understanding of the contents of these products and services, and establishing an associative understanding between the organisations and businesses which provide these. The purpose of this study is to evaluate the accessible tourism market, which is an important market throughout the whole world, under the elements of the travel value chain. In this context, the concepts of accessible tourism, the accessible tourism market and the characteristics of the sub-groups which constitute the market are explained first, followed by an explanation of the concept of the travel value chain and an assessment of the accessible tourism market under the elements of the travel value chain.

SEYAHAT DEĞER ZİNCİRİ ALTINDA ERİŞİLEBİLİR TURİZM PAZARINA YÖNELİK KURAMSAL BİR ÇALIŞMA

Tüm seyahat ve turizm faaliyetlerinin temelinde, turistin seyahati süresince ihtiyaç duyacağı çok çeşitli ürün ve hizmetlerin, farklı kurum ve işletmelerce temin edilmesi yatmaktadır. Bu ürünlerin ve hizmetlerin içeriğinin anlaşılması ve bunları sunan kurum ve işletmeler arasında ilişkisel bir anlayışın oluşturulmasında seyahat değer zinciri analizi faydalı bir tekniktir. Bu çalışmanın amacı, dünya genelinde önemli bir Pazar olan erişilebilir turizm pazarını, seyahat değer zinciri unsurları altında değerlendirmektir. Bu amaç doğrultusunda çalışmada öncelikle erişilebilir turizm kavramı, erişilebilir turizm pazarı ve pazarı oluşturan alt grupların özellikleri ele alınmış, ardından seyahat değer zinciri kavramı açıklanarak, erişilebilir turizm pazarı, seyahat değer zinciri unsurları altında değerlendirilmiştir.

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