KENAN GÜLLÜ, ONUR ÇELİK, Tuğçe GÜLLÜ, Hamdi BAYRAM

A RESEARCH ON INTERNAL MARKETING AND MOTIVATION: EMPLOYEE EVALUTION OF TRAINING AND DEVELOPMENT PROGRAMMES IN BANKING SECTOR

Hizmet sektöründe çalışan motivasyonunu artırmak için iç müşteri olarak çalışanların eğitim ve geliştirme programlarına katılımı oldukça önemlidir. Bu bağlamda, bu çalışma bankacılık sektöründe çalışanların eğitim ve geliştirme programlarını değerlendirmelerini ortaya koymakta veTürkiye'de, Kayseri'de bir banka şubesinde çalışanlara uygulanan elektronik anket ile toplanan birincil ve ikincil verilere dayanmaktadır. Verilerin istatistiki analizi çalışanların motivasyonlarının eğitim ve geliştirme programlarına katılma durumlarına ve sektördeki çalışma sürelerine bağlı olarak farklılıklar olduğunu göstermiştir. Çalışma çalışanların eğitim ve geliştirme programlarına katılmalarının hizmet sektöründe önemli olduğunu tespit etmiştir.Sonuçlar literatür ile uyumlu çıkmıştır.

İÇSEL PAZARLAMA VE MOTİVASYON ÜZERİNE BİR ARAŞTIRMA: BANKACILIK SEKTÖRÜNDE ÇALIŞANLARIN EĞİTİM VE GELİŞTİRME PROGRAMLARINI DEĞERLENDİRMELERİ

Participation in training and development programs is quite important to employees as being internal customers for the increase of employee mativation in services sector. In this context, this study examines the employee evalutionof training and development programs in banking sectorwith the blend of secondary and primary data which was collected through an e-mail survey applied to the employees working in the branch of a Turkish bank in Kayseri, Turkey. Statistical analyses of data indicate that employee motivation differs in terms of employee participation in any training and development programs and the working experience in the sector. The study concludes that employee participation in training and development programs is important in enhancing employee motivation in the services sector. The results are in line with the current literature.

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