Quality Function Deployment and Its Application on a Smartphone Design

—The aim of this paper is exploring the application of the Quality Function Deployment (QFD) method on a new product development in accordance with customer expectations. The design of a new smart phone has been selected as the research case. QFD researches have been examined and literature telecommunication industry. However, it was not easy to find so many QFD sample projects in the sector due to fact that product life cycle are completed very fast. It is required to grab competitive advantage by means of continuous review of new product development techniques because mobile communication technologies are so dynamic in many aspects. In addition, updated information and short history related to the telecommunication sector and mobile phone market including smart phones have been examined. It is aimed to understand QFD application well by explaining characteristics of smart phones and their development stages in the research

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