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Geleneksel ve Davranışsal Finans: Tarihsel ve Kavramsal Çerçeve

Davranışsal finans, kendine ait metodolojisi ve teorisi olan, tarihsel köklerinin 1950’lere uzandığı bilinen ve insan psikolojisinin finansal karar alma sürecine etkisi üzerine araştırmalar yapan bir alandır. Davranışsal finans, karar verici pozisyonundaki kişilerin yalnızca belli bir noktaya kadar rasyonel olabileceği görüşü ile teorilerini geliştirmiş ve bireylerin sadece kar güdüsü ile hareket etmeyip başka güdüler ile de karar alabilecekleri noktasında geleneksel finans teorilerinden ayrılmıştır. Bu çalışma ile davranışsal ve bilişsel psikoloji ile finans bilimlerini bir araya getiren davranışsal finansın, hangi alanlarda rasyonelliği savunan klasik finans teorilerinden farklılaştığını finansal aktörleri etkileyen faktörler ekseninde açıklanmaya çalışılacaktır.
Anahtar Kelimeler:

Davranışsal finans, geleneksel finans, homo economikus, yatırımcı duyarlılığı

Traditional vs. Behavioral Finance: A Historical and Conceptual Framework

Behavioral finance is a fully developed discipline that has its own theoıy base as well as methods and methodology. Its area of research is human psychology on financial decision-making, and it is known that its roots go back as far as the 1950s. Behavioral finance developed theories with the view that people in decision-making positions could only be rational up to a certain point and separated from traditional finance theories in that individuals could not only act with a profit motive but could also make decisions with other motives. This study is an attempt to examine the factors affecting the financial actors in terms of where behavioral finance, which combines behavioral and cognitive psychology and financial sciences, differs from classical finance theories defending rationality.
Keywords:

Behavioral finance, traditional finance, homo economicus, investor sentiment,

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Artıbilim Adana Alparslan Türkeş Bilim ve Teknoloji Üniversitesi Sosyal Bilimler Dergisi-Cover
  • Başlangıç: 2018
  • Yayıncı: Adana Alparslan Türkeş Bilim ve Teknoloji Üniversitesi
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