IMMUN GÜÇLENDİRİCİ SAMCUBUS TÜRLERİ İÇEREN ÜRÜNLERİN ALGISI VE TÜKETİMİ HAKKINDA KESİTSEL BİR ÇALIŞMA (AZERBAYCAN, GÜRCISTAN, ÖZBEKISTAN)

Amaç: Bu kesitsel çalışmanın amacı Mürver içerikli ürünlerin Azerbaycan (AZ), Gürcistan (GEO), Özbekistan (UZB) ülkelerindeki algısı ve tüketimindeki değişimi belirlemek ve ölçmektir. Gereç ve Yöntem: Anket temelli, kesitsel, çoklu ülkede, dijital ortamda; eczane ve gıda takviyesi ürünleri kategorisi bulunan eczanelerin, sağlık ürünleri mağazalarının tüketicileri ile, 2021 yılının Nisan ve Ağustos ayları arasında gerçekleştirilmiştir. Sonuç ve Tartışma: Ankete katılanların büyük kısmı 31-50 yaş aralığında olup ve %85’lik kısmını kadınlar oluşturmaktaydı. 3 ülkenin ortalama verilerine göre ürünlerin nihai kullanıcıları çocuklar (%51) ve yaşlı aile üyeleridir (%39). Mürver içeren ürünler pandemi süresinde yüksek miktarda tüketilmelerine ragmen, pahalı ürünler olarak sınıflandırılmıştır. Pandemi döneminde, immun sistemi güçlendirmek bireysel sağlıkta önceliklenmiş ve daha önceki dönemlere göre önleyici yaklaşımlar daha önemli hale gelmiştir. Bu çalışma Azerbaycan, Gürcistan ve Özbekistan’da gerçekleştirilmiş, dijital anket temelli, kesitsel ilk çalışmadır.

Anahtar Kelimeler:

Davranış, immun güçlendirici, koronavirus, Sambucus sp, sosyal medya

A CROSS-SECTIONAL STUDY: PERCEPTION AND CONSUMPTION BEHAVIOR ABOUT IMMUNITY BOOSTER SAMBUCUS SP. PRODUCTS (AZERBAIJAN, GEORGIA, UZBEKISTAN)

Objective: The aim of this cross-sectional study was to measure and determine the difference between perception and consumption changes of elderberry products in Azerbaijan (AZ), Georgia (GEO) and Uzbekistan (UZB) countries.Material and Method: A questionnaire based, cross-sectional, multi country study was conducted by using an online based with consumers of pharmacies, drug stores and shops where had food supplement category between April and August 2021.Result and Discussion: The majority of responders belong to 31-50 age group, and higher gender profile was on female part, 85%. The results showed that end users of consumed products were children (51%) and older family members (39%) in the average data of 3 countries. Elderberry products were classified as expensive products but were consumed high amount during the pandemic. During the pandemic, immune boosting had been in prior place of individual healthcare, and prophylactic approach had become more important than earlier. This is the first study in Azerbaijan, Georgia and Uzbekistan as a digital survey based, cross- sectional study.

Keywords:

Behaviour, coronavirus, immune booster, Sambucus sp., social media,

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